The Value Of Co-Viewing TV Programs
The Value Of Co-Viewing TV Programs
By TVision
September 2
News
Traditional TV networks continue to work all advertising angles. One of those angles flying somewhat under the radar is the “co-viewing” of parents and kids.
New results on NBC’s Olympics programming shows it to be one of those places where co-viewing continues to be high.
Twenty-six percent of viewing of current Rio Olympics is co-viewed -- 50% higher than other TV programming, according to TVision Insights. All that is important to TV advertisers.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.