How Big Is Squid Game?
How Big Is Squid Game?
October 6
Netflix reports that Squid Game is on pace to be its biggest global hit ever. Our data shows that the Korean drama took off with American audiences this weekend. As Media Post's Wayne Friedman reports, Squid Game captured 11% of all time spent watching streaming this weekend, according to TVision data.
The dystopian Netflix hit captured 5x more time spent than the next most popular streaming program, The Sopranos on HBO Max and Amazon Prime. The Sopranos benefitted from the release of its prequel "The Many Saints of Newark" on HBOMax and in theaters.
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More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.
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