Origin Fireside Chat: Attention is the Metric CTV Needs
Origin Fireside Chat: Attention is the Metric CTV Needs
February 4
TVision CEO Yan Liu joined an expert panel hosted by Stephen Strong of Origin Media to discuss the role of attention metrics in CTV advertising. Yan joined Reed Barker - Head of Advertising at Philo TV, and Beau Ordemann - Head of Advanced TV Sales at Yahoo!.
The group discussed attention measurement, frequency capping and the future of 1x1 advertising. Watch the full discussion here.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.