# Origin Fireside Chat: Attention is the Metric CTV Needs

February 4

TVision CEO Yan Liu joined an expert panel hosted by Stephen Strong of [Origin Media](https://www.corp.originmedia.tv/) to discuss the role of attention metrics in CTV advertising. Yan joined [Reed Barker](https://www.linkedin.com/in/reedbarker/) - Head of Advertising at Philo TV, and [Beau Ordemann](https://www.linkedin.com/in/beauordemann/) - Head of Advanced TV Sales at Yahoo!.

The group discussed attention measurement, frequency capping and the future of 1x1 advertising. [Watch the full discussion here.](https://www.corp.originmedia.tv/post/attention-is-the-metric-brands-media-owners-need-in-ctv-origin-panel-with-tvision-yahoo-philo)

## More resources from TVision

[TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[Read More](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

[TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

[Read More](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)

[Read More](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)