# Industry Round Up of TVision's CTV Insights

December 16

The media and advertising industry have turned their attention to TVision and our transparent, cross-app measurement of the CTV landscape. Our latest report, [the State of CTV in December 2021,](https://info.tvisioninsights.com/ctv-advertising-report-december-2021-0) reveals the latest trends and momentum for viewer engagement and advertising impact.

Some of the highlights of the report include:

- As of Q3 of this year viewers spent more time on AVOD than SVOD
- While total number of apps per household dipped early in 2021 that number is on the rise again as of Q3 2021.
- Health, finance and entertainment are the industries doing the best to capture attention on CTV.

Read more about our report in [Media Post](https://www.mediapost.com/publications/article/369345/streamer-growth-results-in-more-competition-cutba.html), [Next TV](https://www.nexttv.com/news/viewers-spending-more-time-with-avod-that-svod-tvision), and [AdExchanger,](https://www.adexchanger.com/ad-exchange-news/monday13122021/) or [download it here](https://info.tvisioninsights.com/ctv-advertising-report-december-2021-0).

## More resources from TVision

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

Today TVision announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

[TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

Today TVision released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)