February: Top Attentive Shows for Broadcast, Cable, and Over-the-Top

March 1

Our passive attention-measurement technology allows us to see which programs have the most eyes on screen. We looked back at the entire month of February and found that the following primetime programs ranked the highest for capturing attention.

More resources from TVision

TVision's New TV Attention and Creative Impact Report

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement

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