# The Top 5 Brands for Ad Attention in 2021: Electronics

December 21

We all know that ads work best if people are paying attention. We also know that viewer attention can be difficult to capture in an increasingly distracted media landscape.

At TVision, we measure if TV viewers were in the room, and if they were paying attention to the content and ads. It takes great creative to keep viewers engaged during ad breaks. For these awards, we evaluated 2021 ads to find which electronics brands viewers consistently paid attention to the most.

Congratulations [Apple](http://www.apple.com/), [Amazon Fire TV](http://www.amazon.com/), [IBM](http://www.ibm.com/), [Microsoft](http://www.microsoft.com/) and [AT&T Business](http://www.att.com/) - their ads beat out other electronics brands for drawing and holding TV viewer ad attention in 2021.

Many factors contribute to a brand’s ability to engage an audience, including contextual relevance, creative strength, network, daypart, program, and pod placement. When advertisers plan with these elements in mind, attention increases. Even a small increase in attention can produce significant results.

For instance, when brands optimize their campaigns for attention, every incremental improvement translates to significant efficiency gains and greater value from their ad investments. As an example, in the Fall of 2021 a major brand optimized its committed Upfront advertising plan for attention and recorded a 1% increase in overall attention. That 1% increase represented an additional 4.4 million attentive impressions and a reduction in almost $300,000 in wasted inventory - in just 17 days! We’ve also seen that advertisers who optimize for attention see a nearly 4x increase in brand recall.

Want to see the top advertisers for ad attention in other industries? You can find them here: [Auto](/content/resources/top-five-2021-auto/index.html), [Consumer Goods](/content/resources/top-five-2021-consumer-goods/index.html), [Cosmetics and Hygiene](/content/resources/top-five-2021-cosmetics/index.html), [Electronics](/content/resources/top-five-2021-electronics/index.html), [Entertainment](/content/resources/top-five-2021-entertainment/index.html), [Food and Beverage](/content/resources/top-five-2021-food-and-beverage/index.html), [Health,](/content/resources/top-five-2021-health/index.html) [Home and Garden](/content/resources/top-five-2021-home-and-garden/index.html), [Legal, Financial and Insurance](/content/resources/top-five-2021-legal/index.html), [Restaurants](/content/resources/top-five-2021-restaurants/index.html), [Travel](/content/resources/top-five-2021-travel/index.html) and [Telecommunications](/content/resources/top-five-2021-telecomm/index.html).

## More resources from TVision

[TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)

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