With $9.3M in Funding, TVision Is Opening the 'Black Box' of Netflix Viewer Habits
October 27
Earlier this month, we first reported that TVision Insights — a MassChallenge alum that tracks TV viewer behavior through computer vision and eye-tracking technology — was in the midst of closing its largest round of funding yet.
On Wednesday, the MIT-born startup opened up about its new $6.8 million round, which was led by Cambridge's Accomplice, with participation from Golden Venture Partners, Jump Capital, ITOCHU Technology Ventures and Project 11 Ventures. This brings total funding to $9.3 million.
Dan Schiffman, CRO and co-founder at TVision, told BostInno that the startup currently works with three of the biggest TV networks in the United States, though he was unable to identify them due to non-disclosure agreements. However, ABC and The Weather Channel have both made public references to viewer attention data collected by TVision.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.
TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
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