# TV Measurement

## Is Changing

Stay up to date with the latest insights, trends, and perspectives.

### Key Insights into the Future of TV and CTV at Luma’s Digital Media Summit

It was great to connect in person with so many media insiders and visionari...

### NBCUniversal's Measurement Look Book Brings Clarity to TV Measurement

NBCUniversal's recently published "Measurement Framework Look Book" is an e...

### Yan Liu Explains TV Attention Measurement on the Podcast "Advertising is Dead"

"Advertising is Dead" host Varun Duggirala interviews our CEO, Yan Liu and ...

### Forbes asks: What will the future of audience measurement be?

Forbes Contributor Brad Adgate caught up with several of the leaders in the...

### The Future of Media Measurement: The Role of Panels in Big Data

As audiences increasingly migrate to CTV, the old norms of TV measurement n...

### Measuring TV Attention: Presence, Impressions and Person-Level

Prior to joining TVision as Chief Product Officer, I spent the past decade ...

### Measuring OTT Viewership and Attention Just Got Easier With TVision

When it comes to consuming content on TV, there are now more options than e...