TV Measurement

Is Changing

Stay up to date with the latest insights, trends, and perspectives.

Key Insights into the Future of TV and CTV at Luma’s Digital Media Summit

It was great to connect in person with so many media insiders and visionari...

NBCUniversal's Measurement Look Book Brings Clarity to TV Measurement

NBCUniversal's recently published "Measurement Framework Look Book" is an e...

Yan Liu Explains TV Attention Measurement on the Podcast "Advertising is Dead"

"Advertising is Dead" host Varun Duggirala interviews our CEO, Yan Liu and ...

Forbes asks: What will the future of audience measurement be?

Forbes Contributor Brad Adgate caught up with several of the leaders in the...

The Future of Media Measurement: The Role of Panels in Big Data

As audiences increasingly migrate to CTV, the old norms of TV measurement n...

Measuring TV Attention: Presence, Impressions and Person-Level

Prior to joining TVision as Chief Product Officer, I spent the past decade ...

Measuring OTT Viewership and Attention Just Got Easier With TVision

When it comes to consuming content on TV, there are now more options than e...