2018 Attention Madness, Final Four
2018 Attention Madness, Final Four
April 2
By Tristan Webster, VP of Client Solutions
Over the weekend, and for the first time in the tournament, both games went according to the script. The favorites were comfortable winners and the nation is now ready to cheer on their champion. Will it be the Michigan Wolverines or the Villanova Wildcats?
When it comes to attention, Saturday was precisely what one might expect from two primetime games with significant interest, but little excitement: above-average attention without reaching the lofty heights of earlier rounds.
Advertising in tonight's big match?
Root for Michigan and the upset. Upsets resulted in 19% higher attention during the rounds of 64 and 32, and 21% higher attention during the Sweet 16 and Elite 8. If Michigan can get hot from behind the arc and cut down the net in San Antonio, you'll have America's attention.
Looking for attention insights from prior rounds?
Round of 64 and 32 // Sweet 16 and Elite 8.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.