Business Insider: TVision is one of the hottest adtech companies of 2021
Business Insider: TVision is one of the hottest adtech companies of 2021
December 9
By Lauren Johnson, Business Insider
TVision is honored to be recognized as one of the hottest adtech companies of 2021 by Business Insider!
The article states, "Most TV measurement services can determine whether an ad was shown, but not whether people were engaged with it, or if they were even in the room when the ad aired. TVision, which is trying to unseat de facto TV measurement leader Nielsen, places a box with eye-tracking technology in the homes of volunteers. It uses this panel to extrapolate whether audiences were actually engaged with the ads on TV."
The news site recognized TVision for our panel growth to international markets, our growing team and rapid revenue growth.
Read the full article on Business Insider.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.
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