B&C: ‘Reef Break’ Top Show in June for Ad Attention
B&C: ‘Reef Break’ Top Show in June for Ad Attention
July 11
TVision data show strong showing for CBS, HGTV
By Jon Lafayette, Broadcasting & Cable
The top TV show for ad attention in June was Reef Break, according to new data from TVision.
Attention is defined the opportunity to view commercials during a programming because someone was in the room while the ads were playing.
Reef Break, on ABC was the top show on broadcast with an 88.1% attention score.
The next three top shows on broadcast were all on CBS: NCIS, Life in Pieces and Elementary. No. 5 for the month was Masters of Illusion on the CW.
On cable, the top show for ad attention was Ancient Aliens, which racked up an 88% attention score.
The next three highest scoring shows on cable all appeared on HGTV: Island Life, Lakefront Bargain Hunt and Beach Hunters. USA’s Chrisley Knows Best rounded out the top five.
TVision also ranks TV commercials by Creative Attention Score, which measure how well an ad captures viewer attention--which means the viewer is looking at the screen--compared to other ads in the same pod.
The top ad featured McDonald’s and Uber Eats. Other top scoring ads were for the Ram 1500 truck, Walgreens, Mr. Clean Clean Freak and Pedigree.
The top ad among women was for Wayfair. The top ad for men was for Progressive insurance.
Read the full article on Broadcasting & Cable.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
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TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.