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TV Measurement
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TVRev and TVision: What We Watch When We Watch YouTube On TV
Is YouTube social or is it TV? In the end what matters to advertisers is how...
TVision's New TV Attention and Creative Impact Report
Attention Data Reveals the Impact of Ad Length, Frequency, Context, and Pod...
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
The acquisition combines TVision's proprietary attention measurement with V...
TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement
Premium CTV Apps Deliver Higher Attention than YouTube; 3 Apps Surpass 50%...
VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data
Leveraging TVision’s panel and applying its data to VideoAmp’s vast household...
TVision Delivers the Most Accurate Live Sports Measurement across CTV and Linear
New Report: TVision's State of Streaming August 2025
TVision’s Statement on the IAB/MRC “Attention Taskforce” Draft Attention Measurement Guidelines
The IAB/MRC Attention Measurement Guidelines are validation of the momentum...
Xumo Play Outpaced Benchmark Norms for Viewer Attention to Streaming Apps According to New Research from TVision
Xumo Play Users Are 20% More Attentive During Ads Compared to the Industry...
Kargo CTV Ads Capture & Hold Viewer Attention According to TVision Data
TVision and Kargo will present on custom CTV ad measurement innovations at...
TVision Achieves ISO 27001 Certification Validating Compliance with Information Security Safeguards
The New ISO Certification Confirms TVision’s Status as a Leader in Security...
At CIMM East: The Attention Equation: How Content Quality & Variety Influences Viewer Engagement
By: Yan Liu, CEO, TVision A lot of great discussions on the future of media...
TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West
The TVision State of Streaming Report, January 2025
Inscape and TVision Unlock Personified Cross-Platform Viewing Behavior for the TV Marketplace
TVision Expands to 35 DMAs; Now Covers More DMAs than Any Other Person-Level TV Measurement Provider
CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels
Study calls for greater transparency into methods and modelling corrections...
Haleon's Sensodyne Increases Ad Attention by 14% with Optimization from Publicis and TVision
Publicis Le One optimized Ad Attention for Haleon's Sensodyne brand using T...
New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise
Premium CTV Apps Deliver Higher Attention than Linear TV; Viewer Engagement...
Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision
Research from TVision shows ads on Fubo captured 35% more attention than ads...
Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data
TVision’s solution delivers independent, unbiased measurement of CTV ad cam...
TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence
A+E Networks can now access unbiased person-level insights into thousands o...
TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement
Program’s one-year anniversary reaches industry milestone with advanced CTV...
DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV
Strategic alliance will revolutionize CTV attention measurement, providing...
Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting
This New Solution Combines Cadent Aperture Platform with TVision’s First-Pa...
TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps
FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than...
Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation
Introducing TVision CTV Campaign Measurement
TVision CTV Campaign Measurement Provides Marketers and Publishers Unified...
TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies
Strategic Investment Round Will Accelerate Person-level Panel Measurement f...
TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors
Audiences powered by TVision’s first-party TV viewership and attention data...
New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK
In conjunction with Lumen, TVision set to expand its panel to the United Ki...
TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard
TVision Ad Scoreboard is the only solution on the market to help advertiser...
New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving
The New Report Also Spotlights CTV Viewability and Attention Scores for L...
TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics
Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Mark...
Realeyes & TVision Partner to Expand Full Suite of Attention Metrics
Building on their joint research on best practices to maximize viewer engag...
TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention
Real-time insights into viewer engagement with TV ads help marketers optimi...
Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season
TVision, the company measuring every second of TV and CTV viewer engagement,...
iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV
iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's...
TVision & Mediahub Announce Strategic Partnership
Strategic Partnership Between TVision and Mediahub Empowers Mediahub Client...
Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes
Low-Attention Creative Performs Best in High Attention Environments; High-A...
TVision and Gemius Bring Cross-Platform Measurement of TV, PC and Mobile Video to the Ad Industry
First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digit...
TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps
Removes Linear and CTV Silos for Comprehensive Planning
Advertising Measurement Veteran Dave Marquard Joins TVision Insights as Chief Product Officer
With Marquard’s leadership, TVision will further pioneer the industry’s mov...
TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advertising Measurement Solution
TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advert...