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TV Measurement

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Digiday: Attention Metrics Show Potential at Top and Bottom of Funnel

TVision & Mediahub Announce Strategic Partnership

Strategic Partnership Between TVision and Mediahub Empowers Mediahub Client...

TVision, Lumen and Dentsu Win MRS Award for Innovative Attention Research

Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes

Low-Attention Creative Performs Best in High Attention Environments; High-A...

VideoAmp Explains the Value of Panel Data

Yan Liu Discusses TV measurement with Beet.TV

Talking TV Measurement with Beet.TV at Advertising Week

TVision was excited to join the industry at Advertising Week, for a return ...

How Big Is Squid Game?

Netflix reports that Squid Game is on pace to be its biggest global hit eve...

TVision and Gemius Bring Cross-Platform Measurement of TV, PC and Mobile Video to the Ad Industry

First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digit...

Introducing the Attention Calculator

What is the true cost of attention and how does it compare across media? Ma...

Forbes asks: What will the future of audience measurement be?

Forbes Contributor Brad Adgate caught up with several of the leaders in the...

MediaPost: Do I have your attention?

MediaPost's Tony Jarvis writes an excellent recap of the news out of day on...

The Attention Council Appoints Andy Brown as Its First CEO; Becomes Membership Organization

Benchmark Survey with ARF to Provide Latest Insight into Industry Adoption ...

AdAge - TVision is the go-to-choice for several Nielsen rivals

"TVision, a firm that originally built a panel to measure people’s attentio...

Variety: Original Movies are Streaming's Most Popular Cotent

Kevin Tran from Variety uses TVision's data to show that original movies ar...

Business Insider: Top 15 Binged Shows of July 2021

What are you binge-watching right now? If you need inspiration, check out t...

Variety: The State of Streaming 2021

As the streaming landscape continues to evolve at a rapid pace, Variety pub...

Variety: "Ted Lasso is Apple TV+'s Biggest Hit"

Variety reporter Kevin Tran uses TVision's data to analyze the performance ...

Insider Lists TVision Among Most Promising Advertising Start-Ups

We are honored to be recognized by Insider as "One of the 15 Most Promising...

Broadcasting & Cable: Connected TV Grabs More Time Spent Watching

Broadcasting & Cable's Jon Lafayette reveals some of the important data...

TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps

Removes Linear and CTV Silos for Comprehensive Planning

TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year

USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best...

Variety: "In The Heights" Performs Well On HBOMax, TVision's Data Shows

Variety Compares "Friends: The Reunion" to Other Top Releases

Did you rush to HBO Max to watch Friends: The Reunion on the first day of i...

Digiday: Attention metrics vie for the industry's, well, attention

As Attention metrics gain traction as a new form of ad currency, the indust...

TVision Insights Raises $11.5M to Meet Accelerating Demand for TV Attention Data

Data Industry Veteran Luke McGuinness Joins Team as President & Chief O...

Dave’s New TV Vision

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