Does TV have a Attention Problem?
Does TV have a Attention Problem?
TVision: Quantifying TV Viewability from TVision on Vimeo
In 2019, IPG Media Lab released groundbreaking industry research that quantified TV Attention, presenting to industry leaders across the country. The findings were uncanny. 29% of the time, TV ads are not viewable.
Want to learn more about TV Attention? Watch presentations by IPG Media Lab, TVision, and our conversation with Danone's VP of Marketing here.
Got questions, or want a demo of how to solve your brand's TV Attention problem? Contact us!
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.