Does TV have a Attention Problem?
Does TV have a Attention Problem?
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In 2019, IPG Media Lab released groundbreaking industry research that quantified TV Attention, presenting to to industry leaders across the country. The findings were uncanny. 29% of the time, TV ads are not viewable.
Want to learn more about TV Attention? Watch presentations by IPG Media Lab, TVision, and our conversation with Danone's VP of Marketing here.
Got questions, or want a demo of how to solve your brand's TV Attention problem? Contact us!
More resources from TVision
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
Today TVision, the company measuring every second of TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, announced an expanded licensing agreement that delivers TVision’s industry-leading, person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data.
TVision reveals the top ads based on attention from the 2026 Super Bowl, how viewers watched the game, which demos paid the most attention, whether Bad Bunny kept viewers' attention, and more.
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