# With $9.3M in Funding, TVision Is Opening the 'Black Box' of Netflix Viewer Habits

October 27

Earlier this month, we first reported that [TVision Insights](https://www.tvisioninsights.com/) — a MassChallenge alum that tracks TV viewer behavior through computer vision and eye-tracking technology — [was in the midst of closing its largest round of funding yet](http://bostinno.streetwise.co/2016/10/03/ad-tech-tvision-insights-living-room-device-raises-series-a/).

On Wednesday, the MIT-born startup opened up about its new $6.8 million round, which was led by Cambridge's Accomplice, with participation from Golden Venture Partners, Jump Capital, ITOCHU Technology Ventures and Project 11 Ventures. This brings total funding to $9.3 million.

Dan Schiffman, CRO and co-founder at TVision, told BostInno that the startup currently works with three of the biggest TV networks in the United States, though he was unable to identify them due to non-disclosure agreements. However, ABC and The Weather Channel have both made public references to viewer attention data collected by TVision.

[Read more at BostInno](http://bostinno.streetwise.co/2016/10/26/tvision-raises-6-8m-to-track-viewer-attention-on-tv-netflix/)

## More resources from TVision

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025)

Today TVision, the company measuring every second of TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, announced an expanded licensing agreement that delivers TVision’s industry-leading, person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data.

[Read More](https://www.tvisioninsights.com/resources/videoamp-and-tvision-expand-license-agreement-to-include-ctv-co-viewing-data)

TVision reveals the top ads based on attention from the 2026 Super Bowl, how viewers watched the game, which demos paid the most attention, whether Bad Bunny kept viewers' attention, and more.

[Read More](https://www.tvisioninsights.com/resources/2026-super-bowl-the-top-ads-for-viewer-attention-plus-more-game-data-from-tvision)