# TVision's Q1 2021 Streaming App Report

April 23

All eyes are on the streaming wars lately, as [Netflix reported lower than anticipated subscriber growth and HBO Max announced significant gains on the strength of its Godzilla vs Kong release](https://www.bloomberg.com/opinion/articles/2021-04-22/at-t-steals-some-of-netflix-s-sheen-with-hbo-max-gains).

TVision is seeing significant shifts in how viewers engage with streaming apps and content. Both SVOD (ex. Disney+, Hulu, and Amazon Prime), as well as AVOD apps (ex. YouTube, Roku and Peacock), are fighting to increase their share of subscribers' attention.

In our [Q1 2021 Streaming TV Performance Report](https://info.tvisioninsights.com/streaming-report-2021), we take a look at:

- Which SVOD and AVOD providers are winning attention
- What shows are driving audience engagement
- How services such as Disney+ have found a winning formula for increasing subscribers by investing big in premium content like Mulan.

Download the report [here](https://info.tvisioninsights.com/streaming-report-2021)!

## More resources from TVision

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

[TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)

### Find Your Brand's TV Performance

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Air Wick  
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Or try these: [Geico](/content/search-results?brand=Geico/index.html),  
[Amazon](/content/search-results?brand=Amazon/index.html),  
[Progressive](/content/search-results?brand=Progressive/index.html),  
[State Farm](/content/search-results?brand=State%20Farm/index.html),  
[T-Mobile](/content/search-results?brand=T-Mobile/index.html)

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