Attention Takes Center Stage at ARF AudienceXScience
Attention Takes Center Stage at ARF AudienceXScience
April 14
Insights
Media Post's Tony Jarvis recaps a full day focused on Attention at ARF's AudienceXScience. Jarvis writes, "CIMM’s [Jon] Watts, together with Caroline Hugonenc, senior vice president-research & insights of Teads, reminded the ARF conference’s virtual audience that attention, whether for content or ads, was a precious resource for consumers and “does not happen in a vacuum.”
The event featured multiple panel presentations on attention, including "The Attention Economy" presented by Dentsu, TVision and Lumen, as well as a review of research from TVision and RealEyes that explained how the strength of creative impacts viewer attention to TV ads.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.