The TV Shows and Apps that Delivered Ad Attention in August 2022
The TV Shows and Apps that Delivered Ad Attention in August 2022
September 15
While networks are preparing for Fall lineups, we still saw excellent television programming breakthrough to capture attention in August 2022. Perennial attention-grabbers "Jeopardy" and "Let's Make a Deal" made the top five and were joined by dramas and mockumentaries from NBC and CW. On Cable, adult-focused cartoons "Bob's Burgers" and "King of the Hill" delivered attention for advertisers.
Ad Attention is a metric that helps advertisers understand the relative value of placements across CTV and Linear. Because advertisers can buy at the program level on linear, but not on CTV, it makes sense to review program attention data for Broadcast and Cable networks, and app-level attention data for ad-supported applications.
TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. The average ad attention for linear television is 37% and 34.5% for CTV.
Want more data? Check out the top advertisements of the month, or the top shows on CTV.
Top Primetime Broadcast Programs for Ad Attention - August 2022
"Jeopardy!" often makes our list of top programs for attention, which makes sense when you consider that fans of the fast-paced answer and question game love to play along and don't want to miss the Daily Double!
| Program | Network | Ad Attention |
| Jeopardy! | ABC | 47.0% |
| Transplant | NBC | 46.5% |
| Wellington Paranormal | CW | 44.1% |
| Leonardo | CW | 43.7% |
| Let's Make a Deal | CBS | 42.8% |
Top Primetime Cable Programs for Ad Attention - August 2022
"Wicked Tuna" on National Geographic topped all Primetime shows for ad attention in the month of August 2022. In fact, all five shows on the Cable list fared better than the top five shows on Broadcast, which is not unusual as Cable viewers tend to comprise smaller but more intentional audiences.
| Program | Network | Ad Attention |
| Wicked Tuna | National Geographic | 58.0% |
| My 600lb Life | Discovery Life Channel | 53.4% |
| How's It Made | Science Channel | 51.7% |
| King of the Hill | Adult Swim | 51.1% |
| Bob's Burgers | FXX | 50.8% |
The Top AVOD Apps for Ad Attention - August 2022
Here we look at the AVOD and FAST apps that deliver the highest Ad Attention for 30-second ads in August 2022. The top four apps, Peacock, Paramount+, Hulu and The Roku Channel are all exceeding the CTV average for ad attention, 34.5. In general ad attention across CTV is increasing as the industry works hard to optimize inventory.
| Application | Ad Attention |
| Peacock | 40.6 |
| Paramount+ | 39.7 |
| Hulu | 37.8 |
| The Roku Channel | 34.8 |
| YouTube TV | 30.5 |
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.
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