TV Measurement ## Is Changing Stay up to date with the latest insights, trends, and perspectives. ### [TVRev and TVision: What We Watch When We Watch YouTube On TV](/content/resources/tvrev-and-tvision-what-we-watch-when-we-watch-youtube-on-tv/index.html) Is YouTube social or is it TV? In the end what matters to advertisers is how... ### [TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html) Attention Data Reveals the Impact of Ad Length, Frequency, Context, and Pod... ### [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html) The acquisition combines TVision's proprietary attention measurement with V... ### [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html) Premium CTV Apps Deliver Higher Attention than YouTube; 3 Apps Surpass 50%... ### [VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data](/content/resources/videoamp-and-tvision-expand-license-agreement-to-include-ctv-co-viewing-data/index.html) Leveraging TVision’s panel and applying its data to VideoAmp’s vast household... ### [TVision Delivers the Most Accurate Live Sports Measurement across CTV and Linear](/content/resources/spotlighting-tvisions-comprehensive-streaming-live-sports-measurement/index.html) ### [New Report: TVision's State of Streaming August 2025](/content/resources/new-report-tvisions-state-of-streaming-august-2025/index.html) ### [TVision’s Statement on the IAB/MRC “Attention Taskforce” Draft Attention Measurement Guidelines](/content/resources/tvisions-statement-on-the-iab/mrc-attention-taskforce-draft-attention-measurement-guidelines/index.html) The IAB/MRC Attention Measurement Guidelines are validation of the momentum... ### [Xumo Play Outpaced Benchmark Norms for Viewer Attention to Streaming Apps According to New Research from TVision](/content/resources/xumo-play-outpaced-benchmark-norms-for-viewer-attention-to-streaming-apps-according-to-new-research-from-tvision/index.html) Xumo Play Users Are 20% More Attentive During Ads Compared to the Industry... ### [Kargo CTV Ads Capture & Hold Viewer Attention According to TVision Data](/content/resources/kargo-ctv-ads-capture-hold-viewer-attention-according-to-tvision-data/index.html) TVision and Kargo will present on custom CTV ad measurement innovations at... ### [TVision Achieves ISO 27001 Certification Validating Compliance with Information Security Safeguards](/content/resources/iso-27001-cert/index.html) The New ISO Certification Confirms TVision’s Status as a Leader in Security... ### [At CIMM East: The Attention Equation: How Content Quality & Variety Influences Viewer Engagement](/content/resources/cimmeast-attention/index.html) **By:** Yan Liu, CEO, TVision A lot of great discussions on the future of media... ### [TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West](/content/resources/origin-attentive-lift-florida/index.html) ### [The TVision State of Streaming Report, January 2025](/content/resources/state-of-streaming-2025/index.html) ### [Inscape and TVision Unlock Personified Cross-Platform Viewing Behavior for the TV Marketplace](/content/resources/tvision-and-inscape/index.html) ### [TVision Expands to 35 DMAs; Now Covers More DMAs than Any Other Person-Level TV Measurement Provider](/content/resources/tvision-35-dmas/index.html) ### [CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels](/content/resources/tvision-active-passive/index.html) Study calls for greater transparency into methods and modelling corrections... ### [Haleon's Sensodyne Increases Ad Attention by 14% with Optimization from Publicis and TVision](/content/resources/tvision-publicis-haleon-ad-attention-/index.html) Publicis Le One optimized Ad Attention for Haleon's Sensodyne brand using T... ### [New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise](/content/resources/press-release-ctv-q1-2024-dv/index.html) Premium CTV Apps Deliver Higher Attention than Linear TV; Viewer Engagement... ### [Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision](/content/resources/press-release-fubo-attention/index.html) Research from TVision shows ads on Fubo captured 35% more attention than ads... ### [Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data](/content/resources/press-release-kargo-ctv-measurement/index.html) TVision’s solution delivers independent, unbiased measurement of CTV ad cam... ### [TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence](/content/resources/press-release-totalview-aenetworks/index.html) A+E Networks can now access unbiased person-level insights into thousands o... ### [TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement](/content/resources/press-release-teads-tvision-attention/index.html) Program’s one-year anniversary reaches industry milestone with advanced CTV... ### [DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV](/content/resources/press-release-doubleverify-tvision-ctv-measurement/index.html) Strategic alliance will revolutionize CTV attention measurement, providing... ### [Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting](/content/resources/press-release-tvision-cadent/index.html) This New Solution Combines Cadent Aperture Platform with TVision’s First-Pa... ### [TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps](/content/resources/press-release-tvision-state-of-ctv-february-2023/index.html) FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than... ### [Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation](/content/resources/press-release-tvision-adelaide-partner/index.html) ### [Introducing TVision CTV Campaign Measurement](/content/resources/press-release-tvision-ctv-campaign-measurement/index.html) TVision CTV Campaign Measurement Provides Marketers and Publishers Unified... ### [TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies](/content/resources/press-release-tvision-16mm-funding-ispot/index.html) Strategic Investment Round Will Accelerate Person-level Panel Measurement f... ### [TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors](/content/resources/press-release-tvision-audiences-liveramp/index.html) Audiences powered by TVision’s first-party TV viewership and attention data... ### [New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK](/content/resources/press-release-tvision-lumen-cross-platform-attention/index.html) In conjunction with Lumen, TVision set to expand its panel to the United Ki... ### [TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard](/content/resources/press-release-ctv-attention-ad-scoreboard/index.html) TVision Ad Scoreboard is the only solution on the market to help advertiser... ### [New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving](/content/resources/press-release-tvision-state-of-ctv-july-2022/index.html) The New Report Also Spotlights CTV Viewability and Attention Scores for L... ### [TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics](/content/resources/press-release-tvision-upwave/index.html) Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Mark... ### [Realeyes & TVision Partner to Expand Full Suite of Attention Metrics](/content/resources/press-release-tvision-realeyes/index.html) Building on their joint research on best practices to maximize viewer engag... ### [TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention](/content/resources/press-release-introducing-ad-scoreboard/index.html) Real-time insights into viewer engagement with TV ads help marketers optimi... ### [Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season](/content/resources/scripps-tvision-attention-upfront/index.html) TVision, the company measuring every second of TV and CTV viewer engagement,... ### [iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV](/content/resources/tvisionandispottv/index.html) iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's... ### [TVision & Mediahub Announce Strategic Partnership](/content/resources/tvision-mediahub-partnership/index.html) Strategic Partnership Between TVision and Mediahub Empowers Mediahub Client... ### [Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes](/content/resources/tvision-realeyes-creative-attention-report/index.html) Low-Attention Creative Performs Best in High Attention Environments; High-A... ### [TVision and Gemius Bring Cross-Platform Measurement of TV, PC and Mobile Video to the Ad Industry](/content/resources/tvision-gemius-cross-platform-measurement/index.html) First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digit... ### [TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps](/content/resources/tvisions-ctv-advertising-planning-tool/index.html) Removes Linear and CTV Silos for Comprehensive Planning ### [Advertising Measurement Veteran Dave Marquard Joins TVision Insights as Chief Product Officer](/content/resources/advertising-measurement-veteran-dave-marquard-joins-tvision-insights-chief-product-officer/index.html) With Marquard’s leadership, TVision will further pioneer the industry’s mov... ### [TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advertising Measurement Solution](/content/resources/tvision-insights-raises-6-8m-advances-tv-ott-attention-based-advertising-measurement-solution/index.html) TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advert...