The TV Shows and Apps that Delivered Ad Attention in December 2022
The TV Shows and Apps that Delivered Ad Attention in December 2022
January 17
In our monthly reports for Broadcast and Cable TV ad attention, we examine episodic Primetime programming. We also provide app-level Ad Attention for the major CTV apps, including dMVPDs. To make the list, apps must meet a threshold of 1% share of time spent in our panel. Ad Attention is a metric that helps advertisers understand the relative value of placements across CTV and Linear.
TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. The average ad attention for linear television is 36.5% and 34.5% for CTV.
Want more data? Check out the top shows for attention, co-viewing, bingeing, and share of time spent on CTV.
Top Primetime Broadcast Programs for Ad Attention - December 2022
There are several shows that make our list month in and month out, proving that their content and story-telling keep viewers engaged - that includes "Bob (Hearts) Abishola" on CBS and "The Conners" on ABC. The hour-long "Chicago Med" on NBC impressed with 50.8% ad attention. Typically longer-format programming has a harder time maintaining ad attention, as there are more opportunities for viewers to disengage.
| Program | Network | Ad Attention |
| Chicago Med | NBC | 50.80% |
| Home Economics | ABC | 50.10% |
| Bob (Hearts) Abishola | CBS | 46.80% |
| Coroner | CW | 46.30% |
| The Conners | ABC | 45.80% |
Top Primetime Cable Programs for Ad Attention - December 2022
"Yellowstone", the acclaimed drama that simulcasts on CMTV and Paramount Networks is the first program to make our list across multiple networks. Viewers are most engaged on CMTV at 52.2% ad attention, but Paramount Network also delivers ad attention far above the norm at 46.5%.
| Program | Network | Ad Attention |
| Yellowstone | CMTV | 52.20% |
| George & Tammy | Paramount Network | 49.40% |
| Love & Marriage: Huntsville | Oprah Winfrey Network | 47.20% |
| Yellowstone | Paramount Network | 46.50% |
| Bering Sea Gold | Discovery Channel | 45.30% |
The Top AVOD Apps for Ad Attention - December 2022
Here we look at the AVOD and FAST apps that deliver the highest Ad Attention for 30-second ads in December 2022. The dMVPD Sling delivers ad attention at 37.5% out-pacing event the linear average. We see dMVPDs often deliver higher ad attention perhaps because they most closely mimic the linear viewing experience.
| Application | Ad Attention |
| Sling | 37.50% |
| Peacock | 35.70% |
| Hulu | 33.20% |
| YouTubeTV | 31.30% |
| The Roku Channel | 30.90% |
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.