Digiday: Attention Metrics Show Potential at Top and Bottom of Funnel
Digiday: Attention Metrics Show Potential at Top and Bottom of Funnel
April 7
We were excited to join Adelaide to host brand and agency leaders for a great conversation about attention metrics in action in New York City last week. Michael Burgi, editor at Digiday attended the event and reported that the conversation focused on planning and activation opportunities.
“There was a strong correlation between attention and performance metrics,” said Sebastien Hernoux, chief data and technology officer for OMD. “We’re optimizing against attention — and now we’re working on how to fold it into our activation plans.”
Download our recent eBook to get tips on high attention TV and CTV environments and how to integrate attention metrics into Upfront planning.
More resources from TVision
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.
TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.