# Benchmark Campaigns Against the Competition with Attention Data

October 19

In our four-part series, [**Top Tips for Attention**](https://info.tvisioninsights.com/top_attention_tips_overall), we share tried and true best practices for how to build smarter campaigns and optimize performance using attention metrics.

In [part two of our four part series](https://info.tvisioninsights.com/top_attention_tips_part_2) we explain how marketers can use TVision's data to monitor competitor's ad programs, learn from best practices and make prudent investments to counter remain top of mind across both linear and CTV.

In [part two of our Attention Tips series,](https://info.tvisioninsights.com/top_attention_tips_part_2) marketers learn how to:

- Benchmark against and keep pace with competitors
- Measure performance of their own brand and competitors holistically, across CTV and linear.

For more information on how to improve campaign value and performance with attention data, visit our [first set of tips on media planning.](/content/resources/tips-for-tv-ad-attention-part-1/index.html)

## More resources from TVision

[TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)