# Digiday: Attention Metrics Show Potential at Top and Bottom of Funnel

April 7

We were excited to join Adelaide to host brand and agency leaders for a great conversation about attention metrics in action in New York City last week. Michael Burgi, editor at Digiday attended the event and [reported that the conversation focused on planning and activation opportunities](https://digiday.com/media/media-buying-briefing-attention-metrics-show-potential-at-top-and-bottom-of-marketing-funnel/).

“There was a strong correlation between attention and performance metrics,” said Sebastien Hernoux, chief data and technology officer for OMD. “We’re optimizing against attention — and now we’re working on how to fold it into our activation plans.”

[Download our recent eBook](https://info.tvisioninsights.com/upfront-ebook) to get tips on high attention TV and CTV environments and how to integrate attention metrics into [Upfront planning](https://info.tvisioninsights.com/upfront-ebook).

## More resources from TVision

[TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform.

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)