Viant Acquires TVision

Viant Announces Agreement to Acquire TVision

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision. With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.

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Our Mission

At TVision, we’re focused on driving a universal measurement standard for the future of video.

Driving Change in TV Measurement

While TV viewing behavior has rapidly evolved, TV measurement standards have essentially remained the same since the advent of ratings in 1950. TV measurement certainly hadn’t kept pace with the detailed, value-based insights available in digital media. But all of that is changing - TVision is providing the fulcrum for the industry’s tipping point.

TVision’s cutting-edge computer vision technology gathers second-by-second data from a nationally representative panel of households. Our person-level insights are critical components driving innovation at the major providers of alternative currency for TV measurement. Measurement leaders like iSpot, VideoAmp, and Oracle all trust TVision data.

TVision is also providing brands and agencies insight into ad attention and viewability - which are recognized as cross-platform KPIs that enable marketers to understand the value of advertising across multiple media platforms - including TV, CTV, and digital. Some of the largest brands in the world, top media networks, and streaming applications access TVision’s TV engagement metrics.

We Report How People Really Watch TV

What program or ad is playing on the TV

How that content is getting to the TV

Which individuals are in the room

If they're paying attention to the TV

ISO 27001 Certification

“Congratulations to TVision for earning their ISO 27001 certification, which is a widely recognized signal of trust and security."

—Steve Simmons,
COO of A-LIGN

Our People Are Our Greatest Asset

TVision is home to engineers and data scientists, analysts and product owners, marketers and account leads, business managers and operations experts. We’re a group of bright, passionate, and innovative individuals from many different backgrounds. Together, we’re shaping the future of TV measurement.