Creative Monitoring for Brands & Agencies | TVision Insights

Move beyond pre-campaign creative analysis to understand how, when, and where your ads best engage your target audience with Creative Monitoring

Ensure Your Ads Deliver Maximum Value

TVision’s Creative Monitoring sheds light on how your ads perform over the course of their campaigns so your team can make the most of your media spend.

Benchmark Ad Performance

Understand the role each ad creative plays in the success of your campaign

See if Creative Stands Out

See how your ad engages its intended audience and performs within its pod

Avoid Ad Wear-Out

Get data to predict ad wear-out or determine if ads need more time to wear in

Pinpoint the Ideal Frequency

Measure how your ad grabs attention relative to the number of times it’s seen

TVision is Trusted By

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“With TVision's platform, we are able to identify how viewers are engaging with our premium programming and advertising.”

Scott Collins

President of Advertising Sales

AMC Networks

Answer Key Questions

Is my creative engaging my target audience?

What is the optimal frequency for my ad?

When should I swap out my ad with new creative?

Is my creative engaging my target audience?

What is the optimal frequency for my ad?

When should I swap out my ad with new creative?

Which parts of my ad are grabbing the most attention?

Do certain creative elements make my ad stand out?

Which parts of my ad are grabbing the most attention?

Do certain creative elements make my ad stand out?

See What Makes Your Creative Stand Out

TVision’s Creative Analytics platform is organized into multiple dashboards that provide both high-level views of your brand’s creative performance, as well as detailed metrics at the individual ad level.

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Get insight into how each of your individual ads is drawing attention compared to surrounding content, their average frequency to date, and share of the campaign’s impressions.

Compare the performance of all ads in the campaign, then optimize your creative to focus on ads that audiences find the most engaging.

Creative Attention Score Over Time

Measure how effectively your ads command attention over the length of a campaign. TVision’s Creative Attention Score (CAS) indicates how well your ad breaks through to capture attention within its pod.

Positive changes in CAS provide early indicators that your campaign is engaging audiences and driving results. Negative changes may indicate that your creative needs to be refreshed or that new media strategies may not be as effective.

Ad Frequency Insights

Find out how repeat ad exposures impact viewer attention and how often audiences see ads over each week of the campaign.

TVision’s Creative Attention Score (CAS) can pinpoint the ideal frequency for your creative. Compare the ideal frequency to the share of impressions the ad is receiving to determine if the ad needs time to wear in or is at risk for ad wear-out.

Demographic Insights

Better understand who is engaging with your ads and how that compares to other ads that ran in the same pod.

Get viewer engagement results by age and gender for your overall campaign, as well as at the individual ad level. Individual ad metrics can help you determine which creative is most effective with your target audience.

TVision is Trusted By

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“TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.”

Adam Gerber

President of Global Media

Essence

Ads Work Best When People Pay Attention

A great media plan is only part of the equation. Capturing audience attention is ultimately a factor of having engaging creative run within engaging media.

Brands can get the most from their media spend when they focus their plans on the ads that work. Because TVision gathers second-by-second data into viewer attention, our insights help marketers fine-tune their campaigns to deliver maximum value.

Why Attention Matters

Find Your Brand's TV Performance

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Or try these: Geico, Amazon, Progressive, State Farm, T-Mobile

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How We Help You Measure Ad Engagement

TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.

WE REPORT ON:

All national and major linear TV channels

Hundreds of apps including CTV walled gardens

Millions of program and ad impressions

Learn more about how it works: Our Panel | Our Technology

Trusted By Top Brands & Media Platforms

Client Case Studies

Find the Best Media Placements for Your Ad to Shine

You’ve got great creative, but viewer attention isn’t guaranteed. By using TVision’s insights for Planning and Measurement, your teams can build plans that maximize the impact of your ads.

Data shows that viewer attention varies dramatically across networks, dayparts, programs, and apps. TVision provides a unified set of metrics that show when and where viewers are paying the most attention across the TV landscape. With these insights, your planning teams can ensure your ads reach the most engaged audiences.

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