Digital Activation for Brands & Agencies | TVision Insights
Viant Acquires TVision
Viant Announces Agreement to Acquire TVision
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision. With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.
Boost the Impact of Your Media
Use TVision data to improve the impact of your campaigns and deliver ads that reach engaged, interested audiences with Digital Activation
ATTENTION SCORING
Bid Smarter in CTV With Attention Scores
Use TVision’s Presence and Attention Scores to help value CTV inventory and determine the optimal bid price within your DSP.
TVISION AUDIENCES
Find Linear Audiences Within CTV
Extend the reach of your campaign with programmatic audiences built from TVision’s insight into what people watch on TV.
TVision Is Trusted By
“We should use Attention and Viewability to transact in the industry in order to achieve a better measure of ad impact since it reflects the way people truly consume media.”
Paolo Provinciali Vice President of Media & Data Anheuser-Busch
Get Actionable Insight Into How People Really Watch TV
TVision’s single-source panel enables us to measure everything that comes across the glass in our panelists' homes on both Linear and CTV. We gather data on if our panelists are in the room when the TV is on, what they're watching, and if they’re paying attention to the content on the screen.
TVision's digital activation data is based on:
What program or ad is playing on the TV
How that content is getting to the TV
Which individuals are in the room
If they're paying attention to the TV
Now, it is easier than ever for marketers to activate campaigns based on these insights.
TVISION AUDIENCES
Audiences powered by TVision’s first-party TV viewership and attention data are now available for digital and CTV activation.
TVision's audience segments can be found via LiveRamp - making it easier to extend the reach of your promo campaigns and attract viewers of specific TV programs or genres.
Target Audiences Based on Their Linear and CTV Viewing Behavior
SYNDICATED AUDIENCES
Over 50 ready-to-go segments make it easy to reach viewers based on:
- If they watch streaming or linear TV
- How they access streaming content
- Which dayparts they tend to watch
- Which apps and networks they watch
- What sports they watch
- Which tentpole events they view
- Their political affiliation & engagement
Download our PDF for more details and to review our taxonomy in LiveRamp.
CUSTOM AUDIENCES
Looking to reach fans of a specific TV show?
We’ve already mapped audiences for over 450 of the most popular linear and CTV programs. TVision's custom audiences can connect you with any group of TV viewers - people who watch specific shows, groups of shows, or even genres.
Premiering a show that will appeal to fans of Stranger Things? America's Got Talent? Custom audiences can help you reach your most likely fans.
Contact Us to get started.
Key Benefits
- Find CTV audiences who watch a specific Linear TV program
- Reach cord-cutters or viewers who used to watch your content
- Extend engagement with viewers of tentpole programming
- Promote new seasons to fans of the original series
TVision Is Trusted By
“By making smart investments that factor in audience attention, advertisers can ensure their budgets deliver more value than ever before.”
Michael Piner EVP of Advanced Media Mediahub
ATTENTION SCORING
Integrations with DSPs make it possible to automatically adjust your bids for CTV ads - directing investment towards ad placements where audiences are more likely to be paying attention and reducing spend on low-quality inventory.
TVision scores CTV inventory based on historic viewer attention and provides actionable data for bidding within your DSP. TVision’s Viewability and Attention Score data is available at the Daypart and Channel level for all major CTV apps and platforms.
- Presence Scores reflect if audiences are present in the room when the ad is aired
- Attention Scores reflect if they were attentive to the TV during the ad breaks
Key Benefits
- Stop buying CTV ads that are never seen
- Reduce waste while increasing CTV reach
- Focus investment on content that delivers impact
Want More In-Depth Attention Insights? Consider TV Planning & Measurement
TV Planning and Measurement provides in-depth metrics to evaluate viewer attention and benchmark the performance of both ads and programming on linear and CTV.
Find out exactly where your target audiences are most engaged across platforms, networks, and dayparts--and how you stack up against the competition.
GO TO TV PLANNING & MEASUREMENT
New Attention Insights
TVRev and TVision: What We Watch When We Watch YouTube On TV
Is YouTube social or is it TV? In the end what matters to advertisers is how the viewer engages with the content.
Why the World Cup's Quietest Matches Won the Most Attention
The biggest audiences went to the names you'd expect. The biggest attention didn’t always follow.
TVision's New TV Attention and Creative Impact Report
Attention Data Reveals the Impact of Ad Length, Frequency, Context, and Pod Length.