Data Licensing for TV Measurement | TVision Insights
Viant Acquires TVision
Viant Announces Agreement to Acquire TVision
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision. With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.
Integrate TVision Data
Directly in Your Platform
Solve for knowledge gaps with flexible data on how, when, and what people watch on TV through TVision Data Licensing
Build Better Solutions with Person-Level Insights
The use cases are unlimited. If you’re building a product that requires nuanced insight into TV viewing behavior, TVision can help. We provide a full picture of actual TV viewership and engagement across both linear and CTV. With high quality, reliable, data feeds we enable our customers to:
Independently Measure CTV Walled Gardens
Identify Accurate CTV Co-Viewing Multiples
Factor Engagement Into Planning Tools
Understand Viewer Demographics
Fill Any Viewing-Behavior Knowledge Gap
TVision is Trusted By
“With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”
Adam Gerber
VP of New Product Development, Moat
Oracle
Get the Data You Need
TVision gathers person-level, second-by-second insight on viewer behavior across both linear and CTV. We deliver flexible, transparent, and privacy-safe data feeds so your engineering teams can develop and support their own solutions.
HARDWARE & APP INSIGHTS
- Device and Model
- CTV Application
- Application Status
PROGRAM & AD INSIGHTS
- Content Title
- Viewing Start Time
- Duration
VIEWER DEMOGRAPHICS
- Household Income
- Household Education
- Household Size
VIEWER ENGAGEMENT
- Visible Seconds
- Attentive Seconds
- Co-Viewing Seconds
TVision is Trusted By
“TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement.”
Jane Clarke
Managing Director and CEO
CIMM, The Coalition For Innovative Media Measurement
We’re Supporting Leading Measurement Companies
Innovative Tech + Proprietary Panel
Power Next-Gen Solutions
TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.
WE REPORT ON:
All national and major linear TV channels
Hundreds of apps including CTV walled gardens
Millions of program and ad impressions
Learn more about how it works: Our Panel | Our Technology
Improve the Accuracy of Your Data Set
Build more accurate TV measurement solutions by calibrating household-level data with person-level insights from TVision’s panel.
TV viewing behavior varies greatly by individual. Calibration data from our nationally representative panel enables a better understanding of how members of the household watch both linear and CTV.
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