Success Stories
Viant Acquires TVision
Viant Announces Agreement to Acquire TVision
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision. With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.
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TVision Testimonials - Paolo Provinciali
“TVision is now an integral part of our measurement ecosystem.”
Paolo Provinciali
Former Vice President of Media & Data
Anheuser-Busch
The Impact of Attention on Brand Lift
“As TV Advertisers invest more in measuring Attention, they'll now clearly see how it drives what they truly desire: Brand outcomes that persuade their consumers and move them down the purchase funnel.”
Chris Kelly
CEO
Upwave
“There is a dramatic difference in ad campaign impact when viewers actively engage with the content they are watching on the screen. We want our brand partners to understand the true value of their investments in Vevo, and the best way to prove that value is with apples-to-apples comparisons of campaign performance across all TV platforms. TVision’s CTV Campaign Measurement allows us to deliver transparent insights to our advertisers.”
Rob Christensen
SVP, Global Advanced TV
Vevo
| Goal: | Goal: To differentiate its ad inventory from competitors and prove the value of its premium content |
| Solution: | Solution: Linear TV Platform |
| Results: | Results: With TVision’s Attention data, The Weather Channel can drive ad sales by showing advertisers that its audiences are more engaged than the competition. |
Major Household Cleaning Brand
| Goal: | Goal: Optimize fully committed upfront plan for attention |
| Solution: | Solution: TVision's Linear Planning Platform |
| Results: | Results: - Increased TV ad attention by 1% - Improved aCPM across 80% of network/dayparts - Saw a decrease in "wasted investment" of $290K - $3.7M worth of additional attentive impressions |
National Fast Food Chain
| Goal: | Goal: Reach and engage younger diners with TV ads |
| Solution: | Solution: Linear TV Campaign Performance |
| Results: | Results: After optimizing their ad rotation, this brand further maximized its engagement with key demographics by prioritizing cost-efficient, high-attention media, resulting in a 3% increase in its Creative Attention Score |
Large Media Company
| Goal: | Goal: Understand programming trends across the CTV ecosystem to identify content priorities. |
| Solution: | Solution: CTV Analytics |
| Results: | Results: TVision data supports decisions between maintaining original content exclusivity or distributing it for syndication – informing the media company’s ability to attract subscribers while also boosting its bottom line. |
Major Mass Market Retailer
| Goal: | Goal: Identify ad wearout to make sure marketing stays fresh |
| Solution: | Solution: Creative Analysis |
| Results: | Results: Armed with insights into ad wear-out, the retailer optimizes creative performance and now achieves above-average Creative Attention Scores during critical seasons such as Back-to-School and Holiday. |
National Fast Food Chain
| Goal: | Goal: See if ad attention correlates to restaurant visits |
| Solution: | Solution: Linear TV Planning |
| Results: | Results: Attention was 4x more predictive of store visitation than traditional TV exposure measures Optimize fully committed Upront plan for attention |
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