Innovative Technology | TVision Insights
Viant Acquires TVision
Viant Announces Agreement to Acquire TVision
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision. With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.
Advancing TV Measurement with Powerful Tech
TVision’s innovative technology is pioneering our industry’s path to smarter and more accurate measurement
Creative Engineering Solves Complex Problems
TVision’s end product is a SaaS platform, but we’re not your typical SaaS company. Our SaaS platform is powered by proprietary hardware, software, and advanced data models. We’ve developed a privacy-safe combination of sophisticated in-home computer-vision technology, IOT, and AI-powered data processing to measure TV viewing.
It Starts With Understanding How People Really Watch TV
TVision’s in-home hardware is independently installed by our panelists. It is a privacy-first solution that provides unprecedented insight into how people really watch TV.
TVision Sensor
Our Sensor uses sophisticated facial recognition to detect who is in the room and matches data with ACR technology to understand what is on the TV.
TVision Digital Meter
Our Digital Meter uses network traffic analysis to detect if a digital device is connected and identifies if any streaming apps are in use.
TVision Measurement Engine
Our measurement engine remotely manages and supports thousands of in-home devices. It also identifies the source of content at any given second.
We Make Sense of a Challenging Data Set
Every second, we gather data on how each of our panelists watch TV. TVision’s in-house developed and trained models help us understand who is watching, and if they are paying attention. We match and classify what they’re watching with an extensive library of programming and ads. ACR and local network analysis ensures we can identify how and where that content is being delivered to the TV.
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We Turn Second-by-Second Viewing Data Into Powerful Insights
The end result is our industry’s only single-source platform for understanding how people really watch both linear and CTV. Our SaaS reporting allows marketers and media sellers to leverage the powerful data our technology collects.
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TVision’s CTV Analytics
TVision’s CTV Analytics dashboard breaks down CTV’s walled gardens and enables media sellers and market researchers to identify the CTV devices, apps and programming that are driving adoption and engagement. A user-accessible interface delivers powerful insights on co-viewing, attention, share of time spent, and more.
TVision’s Linear TV Insights
TVision’s Linear TV Insights helps media sellers understand the quality and value of their programming, and how it stacks up to their competitors. This easy-to-use dashboard provides up-to-date insights on advertiser performance across hundreds of networks and thousands of hours of programming content.
TVision’s TV Planning and Measurement
TVision’s TV Planning and Measurement platform empowers advertisers to identify programming that delivers engaged audiences, benchmark their own ad attention against competitors, identify arbitrage opportunities to improve the performance of their campaign, and track the impact their media investments have on the real-world viewers.
TVision’s Ad Scoreboard
TVision’s Ad Scoreboard is an easy-to-use SAAS solution for marketers that want quick insights and informed data on overall brand performance and specific ad campaigns. The platform user experience is designed to make the data accessible and easily reportable for regular analysis of campaign spending.
Innovative Technology, Inspired Engineers
TVision’s technology-based approach to second-by-second TV measurement is changing the decades-old way that the TV industry buys, sells and values its inventory. Leveraging the latest engineering best practices and sophisticated technical solutions, including AI and computer vision, our engineering team is inspired every day to design hardware and software that provides an elegant solution to a complex problem.
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