Ad Scoreboard for Brands & Agencies | TVision Insights

Keep Score with Ad Scoreboard

TVision’s Ad Scoreboard provides mid-campaign performance stats so your teams can easily integrate Attention insights into their planning, creative, and measurement processes.

Compare Ad Scoreboard and TVision's Enterprise Platform here.

Compare Linear & CTV

See how your brand is performing on Linear and CTV to make apples-to-apples comparisons

Score Performance

See how your brand, creative, and network partners perform against industry averages

Monitor Competitors

Make comparisons with any competitor to uncover what ads and networks drive success

Discover Engaging Opportunities

Identify the networks where your target audiences are most engaged

Track KPIs

Measure results over time and gain early indicators of performance across Linear and CTV

See What Engages Viewers

Understand which parts of your creative get the most attention, down to the second

TVision Ad Scoreboard Overview from TVision on Vimeo

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TVision is Trusted By

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“TVision is now an integral part of our measurement ecosystem.”

Paolo Provinciali

Vice President of Media & Data

Anheuser-Busch

Answer Key Questions

Is my brand engaging my target audience?

Are viewers staying in the room when my ads air?

How does my brand’s attention stack up against the competition?

Is my brand engaging my target audience?

Are viewers staying in the room when my ads air?

How does my brand’s attention stack up against the competition?

How does my brand perform on CTV compared to Linear?

What are the biggest drivers of attention for my ads?

Which linear TV opportunities deliver engaged viewers?

How does my brand perform on CTV compared to Linear?

What are the biggest drivers of attention for my ads?

Which linear TV opportunities deliver engaged viewers?

We Make it Easy to Get the Info You Need

TVision’s Ad Scoreboard platform is organized into three dashboards with high-level Attention metrics and configurable alerts that make it easy for you to get quick snapshots of viewer engagement.

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Monitor Attention performance for any brand - your own or your competitors - across Linear and CTV.

Get high-level KPIs for Attention, Presence, and CTV Adoption
- Track creative performance, ad volume, and rotation
- See how viewer engagement differs by ad, network, app, or audience
- Set alerts to identify new activity or changes in performance
Creative Scoreboard

Identify what’s driving viewer attention for ads, get second-by-second insights, and track engagement over the flight of the campaign.

Get ad-specific performance for Presence & Attention
- Monitor ad wear-in and wear-out
- Uncover the top networks and dayparts
- Track engagement with key demos - age and gender
- Easily export KPIs to include in your end-of-campaign reporting
Network Scoreboard

Get the data you need to better evaluate network partners and understand audience overlap with CTV applications.

Discover where your target audiences are most engaged
- Identify the best-performing programs for attention
- Determine which CTV apps will extend your reach when added to a plan
- Find which networks perform best for your key competitors

TVision is Trusted By

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“With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”

Jay Altschuler

VP of Media Transformation

Petco

Ads Work Best When People Pay Attention

There is no question, TV ads work. But they don’t all work, all of the time.

Attention and Presence are key metrics for marketers who want to know when and where their ads engage viewers.

Viewer engagement varies dramatically across media. Optimizing plans accordingly greatly improves their impact and helps marketers understand the true drivers of their success.

Why Attention Matters

ATTENTION ACROSS BY NETWORK, DAYPART, AND PROGRAM

Check Your Brand's Ad Attention

(None Selected)9 ElementsAAAAARPAbbott LaboratoriesABCmouse.comAce HardwareAcuraAd CouncilADTAdvilAir WickAlconAleveAllstateAltice MobileAmazonAmazon Web ServicesAMC+American ExpressAmerica’s Best Contacts & EyeglassesAncestryAngel SoftAngiApartments.comAppleApple TV+Applebee’sArby’sAshley HomeStoreAspercremeAT&TAudiAUSTEDOAveenoAxeAzoBalance of NatureBanana BoatBausch & LombBCI Bath & ShowerBear NakedBehrBlue BuffaloBlue DiamondBMWBoostBOTOX CosmeticBounceBountyBoyd GamingBravectoBreyersBREZTRIBud LightBuickBurger KingBurlingtonBush’s BestButterfingerCadburyCadillacCanvaCapital OneCare.comCARFAXCarGurusCarl’s Jr.CarMaxCarShieldCarvanaCascadeCDCCentrumCeraVeCharminChaseCheeriosCheetosCheez-ItChevroletChewyChick-fil-AChimeCinnamon Toast CrunchCisco WebexCitiBankClear ChoiceCloroxCoca-ColaColgateCologuardColumbia PicturesComcast BusinessCompeedConsumer CellularCoors LightCoppertoneCoronaCorona Hard SeltzerCorona PremierCOSENTYXCredit KarmaCrestCricket WirelessCulturelleDaisyDampRidDawnDegreeDell TechnologiesDependDICK’S Sporting GoodsDiscoverDiscoverydiscovery+DISHDisney+Domino’sDoorDashDoritosDoveDownyDQDraftKingsDreamWorks AnimationDriveTimeDunkin’ DonutsDUPIXENTEcolabEliquisEmgalityEnbrelEnergizerEnsureEntrestoEtsyevianExcedrinExpediaExperianFacebookFanDuelFarmers InsuranceFebrezeFidelity InvestmentsFinishFLONASEFordFOX NationFreshlyFrontlineFrosted FlakesGainGarnierGatoradeGeicoGerberGilletteGlucernaGMCGold Peak TeaGoodRxGoogleGrubHubGSKHealthCare.govHeinekenHershey’sHidden ValleyHondaHotels.comHuggiesHuluHUMIRAHyundaiI LOVE NEW YORKIBMIHOPIKEAIncogmeatoIndeedINGREZZAJ.C. PenneyJARDIANCEJeepJiffy LubeJimmy DeanK12KayakKeeblerKetel OneKFCKiaKinderKISQALIKitKatKohl’sKraftLa-Z-BoyLactaidLATUDALay’sLeafFilterLexusLGLiberty Mutual InsuranceLifeLockLillyLincolnLindtLinkedInLiptonListerineLittle CaesarsLoanDepotLowe’sLucky CharmsLuvsLysolL’Oréal ParisM&M’sMacy’sMattress FirmMaybellineMcCormickMcDonald’sMercedes-BenzMerckMetro by T-MobileMichelinMichelob UltraMicroban 24MicrosoftMidasMillennium FilmsModelo EspecialMountain DewMr. CleanMRHFMMSGNationwideNature’s BountyNBANBA StoreNBCUniversalNestléNeurivaNeutrogenaNew Jersey Department of HealthNew York StateNewDay USANexGardNissanNoomNucalaNurtec ODTNutrishNutrisystemOculusOff!OlayOld NavyOlive GardenOne A DayOnStarOPDIVOOptimumOptimum BusinessOre-IdaOreoOrkinOscar MayerOtezlaOzempicPampersPanera BreadPapa John’sParamount+PedialytePelotonPEPCIDPepsi Zero SugarPerduePetSmartPizza HutPlanet OatPlantersPNC BankPop-TartsPopeyesPrevagenpricelinePrime VideoProgressiveProliaPropelPull-UpsPure LeafPurina PRO PLANQuicken LoansQuilted NorthernRAMRaymour & FlaniganRealtorRed BullRedfinREESE’SRegeneronRestasisREXULTIRice KrispiesRINVOQRitzRoundupRybelsusSafeliteSamsungSargentoSensodyneSerestoSherwin-WilliamsSimplySKECHERSSkyriziSleep NumberSmileDirectClubSmirnoffSokolove LawSONICSouthern New Hampshire UniversitySpecial KSt. Jude Children’s Research HospitalStanley SteemerStarbucksState FarmSTIHLStop & ShopStraight TalkSubaruSubwaySUNOSISwifferT-MobileT.J.MaxxTaco BellTalentiTargetTempur-PedicTEPEZZATerminixThe GeneralThe Home DepotThe ZebraTideToyotaTRELEGYTREMFYATriscuitTrivagoTrulicityTruly Hard SeltzerTwizzlersTylenolU.S. Department of Health & Human ServicesUberUber EatsUBRELVYUnileverUnited States Postal ServiceUniversal PicturesUSAAVerizonVerzenioVisibleVital ProteinsVolkswagenVolvoWalgreensWalmartWalt Disney PicturesWalt Disney World ResortWarner Bros. PicturesWayfairWeatherTechWendy’sWhole Foods MarketWingstopWWXELJANZXfinityXfinity MobileXyzalYoplaitZantacZevoZillowZipRecruiterZocdocZYRTECZzzQuil

Or try these: Geico, Amazon, Progressive, State Farm, T-Mobile

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How We Help You Measure & Prove Audience Quality

TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.

WE REPORT ON:

All national and major linear TV channels

Hundreds of apps including CTV walled gardens

Millions of program and ad impressions

Learn more about how it works: Our Panel | Our Technology

Trusted By Top Brands & Media Platforms

Client Case Studies

Want More In-Depth Attention Insights? Consider TV Planning & Measurement

TV Planning and Measurement provides in-depth metrics to evaluate viewer attention and benchmark the performance of both ads and programming on linear and CTV. Find out exactly where your target audiences are most engaged across platforms, networks, and dayparts--and how you stack up against the competition.

Compare TVision's Enterprise Platform and Ad Scoreboard here.

GO TO TV PLANNING & MEASUREMENT