Access actionable insights and detailed data on viewer engagement across devices, apps, networks, shows, and ads

Viant Announces Agreement to Acquire TVision

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision. With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.

Read the news
renderout3.mp4 from Tim Marker on Vimeo
See How People

Really Watch TV

Access actionable insights and detailed data on viewer engagement across devices, apps, networks, shows, and ads

Get Started

Attention Platform

Know When TV Audiences are Paying Attention

We’re the only company capable of measuring real-world presence and attention for TV. Marketers, networks, apps, and industry watchers all use TVision’s SaaS platform to find how TV content and ads engage audiences.

Learn More

Panel Data

Strengthen and Expand Your Data

The next generation of TV currencies and measurement platforms are being built with data from TVision’s panel. TVision data isn’t a black box - we’re proud to support a more transparent future for TV measurement.

Learn More

TVision is Trusted By

VIEW ALL

  • “With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”

    VP of New Product Development, Moat
    Oracle

  • “TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.”

    Adam Gerber

    President of Global Media
    Essence

  • “With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”

    Robert Bareuther

    SVP Business Development
    iSpot.TV

  • “​​With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”

    Jay Altschuler

    VP of Media Transformation
    Petco

  • "TVision is now an integral part of our measurement ecosystem."

    Paolo Provinciali

    Head of US Media
    Anheuser-Busch

  • "Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share."

    JT Peace

    Associate Director of Ad Sales
    The Weather Channel

  • "I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have."

    Joanne Leong

    VP, Director, Global MediaPartnerships
    Dentsu Aegis Network

  • “By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.”

    Sean Miller

    CEO
    iSpot.TV

  • "TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement."

    Jane Clarke

    Managing Director and CEO
    Coalition For Innovative Media Measurement (CIMM)

  • “TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.”

    Jonathan Steuer

    EVP of TV Strategy & Currency
    VideoAmp

  • "With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising."

    Scott Collins

    President of Advertising Sales
    AMC Networks

  • “With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”

    VP of New Product Development, Moat
    Oracle

  • “TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.”

    Adam Gerber

    President of Global Media
    Essence

  • “With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”

    Robert Bareuther

    SVP Business Development
    iSpot.TV

  • “​​With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”

    Jay Altschuler

    VP of Media Transformation
    Petco

  • "TVision is now an integral part of our measurement ecosystem."

    Paolo Provinciali

    Head of US Media
    Anheuser-Busch

  • "Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share."

    JT Peace

    Associate Director of Ad Sales
    The Weather Channel

  • "I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have."

    Joanne Leong

    VP, Director, Global MediaPartnerships
    Dentsu Aegis Network

  • “By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.”

    Sean Miller

    CEO
    iSpot.TV

  • "TVision is now an integral part of our measurement ecosystem."

    Paolo Provinciali

    Head of US Media
    Anheuser-Busch

  • "Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share."

    JT Peace

    Associate Director of Ad Sales
    The Weather Channel

  • "I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have."

    Joanne Leong

    VP, Director, Global MediaPartnerships
    Dentsu Aegis Network

  • “By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.”

    Sean Miller

    CEO
    iSpot.TV

  • "TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement."

    Jane Clarke

    Managing Director and CEO
    Coalition For Innovative Media Measurement (CIMM)

  • “TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.”

    Jonathan Steuer

    EVP of TV Strategy & Currency
    VideoAmp

  • "With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising."

    Scott Collins

    President of Advertising Sales
    AMC Networks

  • “With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”

    VP of New Product Development, Moat
    Oracle

  • “TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.”

    Adam Gerber

    President of Global Media
    Essence

  • “With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”

    Robert Bareuther

    SVP Business Development
    iSpot.TV

  • “​​With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”

    Jay Altschuler

    VP of Media Transformation
    Petco

Innovative Tech + Proprietary Panel

Power Our Next-Gen Solutions

TVision gathers second-by-second data from a nationally representative panel of households who have signed on to help our industry understand how, what, and when they watch TV. We turn privacy-safe observations into actionable media insights through a combination of sophisticated in-home computer-vision technology, IOT, and advanced data processing.

Every second, we’re capturing and reporting:

What program or ad is playing on the TV

How that content is getting to the TV

Which individuals
are in the room

If they're paying attention to the TV

24,290,363,702
Measured Seconds of TV Viewing Across Both Linear & CTV
See How It Works

Our Solutions

Our Clients

New Research & Resources

VIEW ALL

GET IN TOUCH

Need more info, have a question, or want a demo? Tell us a little bit more and we'll respond shortly.

Stay Up to Date

The TV landscape is changing quickly. Let us help keep you in the know.
© 2026 TVision Insights. All Rights Reserved.
Privacy Policy | TVision Japan
Back To Top