CTV Campaign measurement
Viant Acquires TVision
Viant Announces Agreement to Acquire TVision
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision. With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.
Get Comprehensive and Accurate CTV Measurement
TVision is the only provider of true person-level measurement and viewer attention for CTV campaigns.
Gauge Audience Attention
See which apps best delivered eyes-on-screen attention and presence-in-room
Apply Accurate Co-Viewing Rates
Track how many people in the household viewed your campaign
Measure Incremental Reach
Determine which CTV apps delivered value by expanding your audience
TVision is Trusted By
“TVision’s CTV Campaign Measurement allows us to deliver transparent insights to our advertisers."
Rob Christensen
SVP, Global Advanced TV
Vevo
Solutions for Both Advertisers and Platforms
FOR BRANDS & AGENCIES
Get comprehensive, unified reporting for your campaign across all major CTV apps.
FOR PLATFORMS & PUBLISHERS
Provide person-level reporting and prove the value of your CTV audience.
Better Understand What's Driving CTV Performance
TVision’s CTV Measurement enables you to showcase your CTV results, and more easily identify what is driving the campaign’s success. We’ll provide both a summary presentation as well as detailed data for your own analysis.
Gain a Deeper Understanding of CTV Viewer Trends
Get detailed and timely insight into viewer engagement across devices, apps, and shows with CTV Analytics. TVision’s CTV Analytics provides an unbiased and unified perspective on how people really watch CTV.