May 2021: Top Shows, Brands, and Ads
May 2021: Top Shows, Brands, and Ads
We're doing things a bit differently this month - we'll still be focused on the shows, brands, and ads that best captured viewers' attention, but now we go beyond the top five for CTV and linear TV shows to consider the top ten performers and whether they are moving up or down our chart. Just click the "See the Full List" links to review the top ten in each category.
Show data is grouped by CTV and linear TV (inclusive of both broadcast and cable). If you're interested in learning more about the top binged and co-viewed CTV shows, read this blog. A few highlights:
- Viewers could not get enough of "Mythic Quest: Raven's Banquet", as they engaged seasons one, two, and three
- Elsewhere in our lists, "Mom" on CBS landed the top spot on broadcast
- MTV's "Siesta Key" was the top show on cable for attention
- Terminix's tv ads engaged viewers best, landing this month's top Creative Attention Score
TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Brands can improve the impact of every ad by optimizing media placements and creative for attention and engagement. To learn more about our data and how to best leverage it, contact us.
Top CTV Programs, by Attention Index
Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. These were the top Streaming shows for Attention this month.
Mythic Quest on Disney+ captured attention best with two seasons in the top 5.
[See the full list\
Cobre Kai
| Application: | |
| Attention Index: | 114.9 |
Mythic Quest: Raven's Banquet
| Application: | |
| Attention Index: | 139.6 |
Frank Of Ireland
| Application: | |
| Attention Index: | 137.7 |
Mythic Quest: Raven's Banquet (S2)
| Application: | |
| Attention Index: | 133.7 |
The Queen's Gambit
| Application: | |
| Attention Index: | 132.3 |
Learn about the #1 TV and CTV Attention Metrics Platform.
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Top Linear TV Programs, by Attention Index
TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds.
Viewers paid attention to broadcast and cable programming across the major networks in May.
Top Linear TV Shows, by TV Ad Attention
[See the full list\
Top Programs by TV Ad Attention, BROADCAST, May 2021
Mom
| Network: | |
| Ad Attention: | 49% |
Batwoman
| Network: | |
| Ad Attention: | 48.6% |
B Positive
| Network: | |
| Ad Attention: | 48.4% |
The Conners
| Network: | |
| Ad Attention: | 47.2% |
Gordon Ramsay’s American Road Trip
| Network: | |
| Ad Attention: | 45.5% |
Top Programs by TV Ad Attention, CABLE, May 2021
Siesta Key
| Network: | |
| Ad Attention: | 50.7% |
Quick Pitch
| Network: | |
| Ad Attention: | 48.6% |
Beat Bobby Flay
| Network: | |
| Ad Attention: | 48.3% |
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My Lottery Dream Home
| Network: | |
| Ad Attention: | 47.9% |
Keeping Up With the Kardashians
| Network: | |
| Ad Attention: | 47.5% |
Top Brands for TV Ad Attention
Tech giants Amazon and Apple and auto brands Subaru and Ford joined Walt Disney World Resorts on the Top Five this month.
Amazon Fire TV
| Ad Attention (%): | 42.2% |
Apple TV+
| Ad Attention (%): | 41.3% |
Subaru
| Ad Attention (%): | 40.7% |
Walt Disney World Resort
| Ad Attention (%): | 40.7% |
Ford
| Ad Attention (%): | 40.6% |
Top Ads for Creative Attention Score
TVision's Creative Attention Score measures how well an ad breaks-through to capture attention compared to other ads in the same pod. March's top ads include:
Top Ad for CAS Overall - Terminix- 'Don't Flex Your Pecs'
Terminix - "Don't Flex Your Pecs" Second by Second Attention from TVision on Vimeo
Top Ad for CAS Female - OnStar - 'When you Need it Most, we are Here'
OnStar - "When you Need it Most, we are Here" Second by Second Attention from TVision on Vimeo
Top Ad for CAS Male - Amazon Fire TV- 'Medieval Replay'
Amazon Fire TV - "Medieval Replay" Second by Second Attention from TVision on Vimeo
For more information on Ad Attention, or TV or CTV Performance, contact us.