May 2021: The Most Engaging CTV Shows
May 2021: The Most Engaging CTV Shows
In this blog, you will discover the rest of the CTV ratings, Binge shows, and Co-Viewed shows. The Co-viewing rate refers to the number of episodes viewed with more than one person in front of the screen and. Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.
TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Brands can improve the impact of every ad by optimizing media placements and creative for attention and engagement. To learn more about our data and how to best leverage it, contact us.
Top CTV Programs, by Co-Viewing Rate
Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.
Shows from Paramount+ and AppleTV join Netflix as the shows viewers are most likely to watch with others.
[See the full list
Lupin (S1)
| Application: | |
| Co-Viewing Rate: | 75% |
Mythic Quest: Raven's Banquet (S1)
| Application: | |
| Co-Viewing Rate: | 75% |
The Challenge All-Star (S1)
| Application: | |
| Co-Viewing Rate: | 74% |
Haunted Netflix
| Application: | |
| Co-Viewing Rate: | 58.36% |
The Kominsky Method (S1)
| Application: | |
| Co-Viewing Rate: | 56.5% |
Learn about the #1 TV and CTV Attention Metrics Platform.
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Top CTV Programs, by Attention Index
Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. These were the top Streaming shows for Attention this month.
Mythic Quest on Disney+ captured attention best with two seasons in the top 5.
[See the full list
Cobre Kai
| Application: | |
| Attention Index: | 114.9 |
Mythic Quest: Raven's Banquet
| Application: | |
| Attention Index: | 139.6 |
Frank Of Ireland
| Application: | |
| Attention Index: | 137.7 |
Mythic Quest: Raven's Banquet (S2)
| Application: | |
| Attention Index: | 133.7 |
The Queen's Gambit
| Application: | |
| Attention Index: | 132.3 |
Learn about the #1 TV and CTV Attention Metrics Platform.
Top CTV Programs, by Binge Rate
Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.
The Kominsky Method's season premiere on May 28 drove binge viewing of earlier seasons as well.
[See the full list
The Kominsky Method (S2)
| Application: | |
| Binge Rate: | 66% |
Love, Death & Robots (S1)
| Application: | |
| Binge Rate: | 54% |
Grace and Frankie (S1)
| Application: | |
| Binge Rate: | 54% |
Haunted
| Application: | |
| Binge Rate: | 54% |
The Kominsky Method (S1)
| Application: | |
| Binge Rate: | 46% |
Learn about the #1 TV and CTV Attention Metrics Platform.
More resources from TVision
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