CTV Activation
Viant Acquires TVision
Viant Announces Agreement to Acquire TVision
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision. With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.
Are Your Ads Airing When Viewers Pay Attention?
Viewership and engagement on both CTV and Linear TV are closely correlated across the day. When CTV campaigns are not aligned with viewer engagement trends then advertisers miss opportunities to leverage high engagement dayparts. A campaign with a flat hourly delivery can be an indicator that ads may be over-delivering to TVs playing in empty rooms during low-viewership dayparts.
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Align CTV Investments with How People Watch TV
Advertisers see an increase in overall Attention when activating campaigns based on TVision's CTV engagement data.
Discover High Quality Inventory
Most CTV ad inventory is priced the same no matter where or when it airs. Finding high-quality, engaged audiences improves campaign performance without increasing costs
Pinpoint High Attention Placements
Use daypart and app attention data to gain more value at the same cost for CTV ad campaigns
Solutions for Both Advertisers and Platforms
FOR BRANDS & AGENCIES
Minimize waste by targeting high-engagement ad inventory, and get more value from your existing CTV ad investments.
FOR PLATFORMS & PUBLISHERS
Create tailor-made PMP. Focus on each buyer segment and maximize engagement to deliver more value.
TVision is Trusted By
"With attention measurement for CTV being the single most requested solution from advertisers, we are excited to be joining forces with TVision to combine DV's scalable ad exposure data, including viewable time and fully on-screen measurement, with TVision's viewer presence and eyes-on-screen ad attention signals, delivering the most holistic attention measurement solution for advertisers looking to gauge their performance on CTV at scale."
Mark Zagorski, CEO DoubleVerify
Households Don't Watch TV, People Do
Did you know most CTV reporting is based on household-level data? TVision helps marketers gain a clearer picture of which individuals in a household actually saw their campaign.
Person-level data from our panel is critical for making equal comparisons across apps, as well as between linear and CTV campaigns. We’re uniquely able to measure any content our panelists watch on TV - regardless of how it’s delivered.
With TVision marketers and publishers access data from:
All Devices
We understand how viewers access streaming content on their TVs
Hundreds of Apps
We're able to report on the full spectrum of apps, including CTV walled gardens
Ads Work Best When People Pay Attention
There is a clear correlation between viewer Attention and Brand Lift.
A recent study by TVision and Upwave shows that for every percentage point increase in % Attention, there is close to a 1% corresponding lift in Aided Awareness. Likewise, there is a similar impact on Ad Recall.
Gain a Deeper Understanding of CTV Viewer Trends
Get detailed and timely insight into viewer engagement across devices, apps, and shows with CTV Analytics. TVision’s CTV Analytics provides an unbiased and unified perspective on how people really watch CTV.