# www.tvisioninsights.com

> AI-optimized mirror of www.tvisioninsights.com containing 50 pages totalling 40,149 words of clean markdown content, structured data, and semantic HTML. Original source: https://www.tvisioninsights.com/. Last updated: 2026-06-09T05:23:17.087Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Access actionable insights and detailed data on viewer engagement across devices, apps, networks, shows, and ads](/content/site-root.html): TVision measures how people really watch Linear & CTV using cutting-edge computer-vision technology to gather person-level insights on viewer engagement. (2,073 words)

## Articles & Blog Posts

- [Keep Score with Ad Scoreboard](/content/ad-scoreboard/index.html): TVision’s Ad Scoreboard gives mid-campaign performance stats so you can easily integrate Attention data into your planning, creative, and measurement processes. (1,764 words)
- [signal/the-tvision-power-score-april-28-2026/index.html](/content/signal/the-tvision-power-score-april-28-2026/index.html) (1 words)
- [resources/preparing-for-the-upfront-context-matters-on-ctv/index.html](/content/resources/preparing-for-the-upfront-context-matters-on-ctv/index.html) (1 words)
- [resources/the-most-expensive-tv-ads-cost-700k-but-the-real-cost-is-much-higher.html](/content/resources/the-most-expensive-tv-ads-cost-700k-but-the-real-cost-is-much-higher.html) (1 words)
- [signal/november-19-2024/index.html](/content/signal/november-19-2024/index.html) (1 words)
- [signal/the-tvision-power-score-nov-12-2025/index.html](/content/signal/the-tvision-power-score-nov-12-2025/index.html) (1 words)
- [resources/brands-must-invest-in-high-quality-content/index.html](/content/resources/brands-must-invest-in-high-quality-content/index.html) (1 words)
- [resources/press-release-fubo-attention/index.html](/content/resources/press-release-fubo-attention/index.html) (1 words)
- [The Top Five CTV Shows of 2021: Share of Time Spent Viewing, Attention and Binging](/content/resources/top-five-2021-ctv/index.html): TVision's Top Five of 2021 for CTV
 (1,036 words)
- [Viant Acquires TVision](/content/reports/insurance/index.html) (1,614 words)
- [signal/june-07-2023/index.html](/content/signal/june-07-2023/index.html) (1 words)
- [How to Navigate the CTV Landscape this Upfront](/content/resources/navigate-ctv-upfront/index.html): Get insights to navigate the CTV landscape this Upfront as viewers spend more time watching ad-supported CTV apps vs. ad-free subscription services. (1,421 words)
- [The Top 5 Brands for Ad Attention in 2021: Telecommunications](/content/resources/top-five-2021-telecomm/index.html): TVision's Top Five of 2021 for Ad Attention - Telecommunications
 (864 words)
- [Stretch Your Ad Budget with Attention Data](/content/resources/stretch-your-ad-budget/index.html): TV ad spending is set to reach $62.5 billion in 2021, according to GroupM. That's an increase of over 9% year-over-year. As we enter Upfront season, and those ad dollars are being allocated to networks and CTV,  how can advertisers be sure that they are getting the most value from their investment? (837 words)
- [How to Engage Live Sports Audiences this Upfront](/content/resources/engage-live-sports-upfront-audiences/index.html): Viewers are paying more attention to live TV. Find where and when to reach the most engaged live sports viewers this Upfront. (1,427 words)
- [Paramount+'s Landman](/content/signal/january-24-2025/index.html): See the top 20 CTV shows for January 13-19, 2025 according to the TVision Power Score--a metric factoring in both viewership & engagement data across all CTV. (1,025 words)
- [How Brands Should use TV Attention this Upfront Season](/content/resources/how-brands-should-use-tv-viewability-this-upfront-season.html): TV marketers will commit around 75% of their national TV spend during the Upfront. Unfortunately, many of the ads will never have a chance to be seen. (1,106 words)
- [Top CTV Programs, by Binge Rate](/content/top-ott-programs-binge-june/index.html): Top OTT Programs, by Binge Rate
 (314 words)
- [Streaming into the Future: The Qualified Success of Mulan on Disney+](/content/resources/mulan-success_disney/index.html): Mulan-inspired Disney+ subscribers look nothing like their core audience. They are on average older (median age of 47 vs 36) and are far less likely to have children in the home (31% vs 47%) than the typical Disney+ subscriber. (1,565 words)
- [The CTV Shows That Engaged Audiences in April 2022](/content/resources/ctv-shows-2022-april/index.html): TVision reveals the top CTV shows for viewer engagement in April 2022, including the shows that captured audience attention, share of time spent, co-viewing and bingeing. (1,126 words)
- [Find Your Brand's TV Performance](/content/about-0/index.html): At TVision, we’re modernizing TV measurement by enabling new media currencies that answer questions about who’s engaging with content or ads on TV and how. (298 words)
- [2018 Attention Madness, Sweet 16 & Elite 8](/content/resources/2018-attention-madness-sweet-16-elite-8/index.html): After two more rounds of March Madness, I'm back with attention trends that impact TV advertisers. Attention aside, week two of the tournament came with the Cinderella Story of Loyola-Chicago as the whole country rallied behind Sister Jean. (769 words)
- [See Behind CTV Walled Gardens](/content/ctv-analytics-old/index.html): Brands and agencies have to rely on insufficient data to plan CTV advertising. Increase your CTV attention with TVision™, you won’t just know if the TV is on — you’ll know who’s there.
 (630 words)
- [The Top Ads for Attention July - September 2022](/content/resources/top-tv-ads-september-2022/index.html): Progressive, Walmart and Liberty Mutual broke through to capture TV audiences' attention best between July and September, 2022. See how the ads perform with key demos and identify the creative elements that work best with this second-by-second ad analysis.  (1,352 words)
- [The TVision Power Score](/content/signal/may-15-2024/index.html): See the top 20 CTV shows for May 6-12, 2024 according to the TVision Power Score--a metric factoring in both viewership & engagement data across all CTV. (1,028 words)
- [Top CTV Programs, by Co-Viewing Index](/content/june-top-ctv-coviewing/index.html): Top CTV Programs, by Co-Viewing Index (315 words)
- [June: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT](/content/resources/june-top-attention-grabbing-shows-for-broadcast-cable-and-ott.html): June: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT (693 words)
- [signal/the-tvision-signal-dec-10-2025/index.html](/content/signal/the-tvision-signal-dec-10-2025/index.html) (1 words)
- [signal/january-2-2024/index.html](/content/signal/january-2-2024/index.html) (1 words)
- [Our Weekly Look at CTV Content & Viewer Trends](/content/signal/november-22-2023/index.html): See the top 20 CTV shows for November 13-19, 2023 according to the TVision Power Score--a metric factoring in both viewership & engagement data across all CTV. (1,083 words)
- [signal/february-25-2025/index.html](/content/signal/february-25-2025/index.html) (1 words)
- [DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV](/content/resources/press-release-doubleverify-tvision-ctv-measurement/index.html): DoubleVerify and TVision are joining forces to combine DV's scalable ad exposure data, including viewable time and screen share, with TVision's viewer presence and eyes-on-screen ad attention signals, delivering the most holistic attention measurement solution for advertisers looking to gauge their performance on CTV at scale.  (1,302 words)
- [The Top 5 Brands for Ad Attention in 2021: Electronics](/content/resources/top-five-2021-electronics/index.html): TVision's Top Five of 2021 for Ad Attention - electronics
 (865 words)
- [TVision reels in a fresh $11.5M to measure TV viewers’ habits](/content/resources/tvision-reels-in-a-fresh-11-5m/index.html): Data seems to be one of the biggest tech buzzwords this year, and our television habits are next in line for in-depth analysis. No one understands this quite like TVision, an MIT-born startup that measures the habits of TV watchers. (929 words)
- [Viant Acquires TVision](/content/our-people/index.html): Learn more about TVision's team, leadership, and the values that drive us to build the future of TV measurement. (1,747 words)
- [Every Second of Attention Matters When it Comes to Driving Results, According to TVision’s Q2 2018 Eyes-on-Screen TV Attention Report](/content/resources/every-second-of-attention-matters-q2-2018/index.html): TVision Insights, the leader in measuring eyes-on-screen attention to every second of programming and advertising on television, today released its Q2 2018 Eyes-On-Screen TV Attention Report.

 (1,218 words)
- [TVision & Mediahub Announce Strategic Partnership](/content/resources/tvision-mediahub-partnership/index.html): Strategic Partnership Between TVision and Mediahub Empowers Mediahub Clients to Optimize TV Campaigns with Attention Data (1,286 words)
- [With $9.3M in Funding, TVision Is Opening the 'Black Box' of Netflix Viewer Habits](/content/resources/9-3m-funding-tvision-opening-black-box-netflix-viewer-habits.html): With $9.3M in Funding, TVision Is Opening the 'Black Box' of Netflix Viewer Habits (724 words)
- [Introducing TVision’s Top 5 Shows, Apps, Brands and Ads for 2021](/content/resources/top-five-2021-overall/index.html): TVision's Top Five of 2021 for TV, CTV and Brand Advertising
 (1,084 words)
- [January: Top Attentive Shows for Broadcast, Cable, and Over-the-Top](/content/resources/january-top-attentive-shows-broadcast-cable-top/index.html): January: Top Attentive Shows for Broadcast, Cable, and Over-the-Top (622 words)
- [Almost 85% of Households Are CTV Enabled](/content/resources/ctv-enabled-households/index.html): With 85% of households now CTV enabled, TVision's CTV Advertising Report examines the apps and content that are propelling this surge in popularity.  (854 words)
- [Viant Acquires TVision](/content/careers/index.html): Explore TVision's Careers and see how you can help us shape the future of TV measurement.  (1,000 words)
- [AdAge: Anheuser-Busch Uses A+E Targeting Tool to Guarantee People are Actually Watching TV Ads](/content/resources/adage-anheuser-bush-uses-ae-targeting-tool-to-guarantee-people-are-actually-watching-tv-ads.html): Anheuser-Busch InBev worked with A+E Networks to strike ad deals that guarantee people actually watched its commercials. The results mark a step in TV advertising as it works to match the compatibilities of digital targeting and effectiveness. 
 (769 words)
- [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html): Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. 

 (949 words)
- [Does the Red Carpet Deliver TV Results?](/content/resources/does-the-red-carpet-deliver-tv-results/index.html): We found out how award shows really benefited the brands that invested in them. And the Country Music Awards took the top spot!  (900 words)
- [B&C: ‘Real Housewives’ Tops for Ad Attention in October](/content/resources/bc-real-housewives-tops-for-ad-viewability-in-october.html): The list of top programs, brands, and ads for October, as ranked by TV Ad Viewability. TVision uses cutting-edge technology to uncover TV performance data (773 words)
- [Benchmark Campaigns Against the Competition with Attention Data](/content/resources/tips-for-tv-ad-attention-part-2/index.html): Advertisers can benchmark linear and CTV campaigns against competitors with attention data.  (707 words)
- [Introducing TVision CTV Campaign Measurement](/content/resources/press-release-tvision-ctv-campaign-measurement/index.html): TVision’s solution delivers independent, unbiased measurement of CTV ad campaigns including previously unavailable insights into walled gardens and app co-viewing rates 
 (1,276 words)
- [New Report: TVision's State of Streaming August 2025](/content/resources/new-report-tvisions-state-of-streaming-august-2025/index.html): Welcome to TVision’s State of Streaming, August 2025 edition.

In this report we take a look at the apps, viewer trends, shows and events that were key to streaming innovation in the first half of 2025. We reveal the apps on America's TVs; how genre alignment impacts ad attention; how content ratings impact attention, the increase in streaming live sports, and more. 




 (793 words)

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