TVision Solutions Privacy Policy
Viant Announces Agreement to Acquire TVision
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision. With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.
Privacy Policy
The purpose of this privacy policy is to explain TVision Insights, Inc.’s (“TVision”) data practices relating to personal information collected outside of TVision’s panel as part of TVision’s connected TV (CTV) measurement products and services. Through TVision’s CTV products and services, TVision uses various methods and technologies to collect personal information about CTV advertisements in order to deliver reporting to its customers. This privacy policy is not applicable to TVision’s website or panelist data practices.
Personal information collected
We collect the following categories of personal information:
- IP address,
- Information about the advertisement viewed,
- Information about where the content was viewed (e.g., which website, network, or platform),
- Information about the browser or device on which the content was viewed (e.g., tablet or smartphone),
- Type of impression in order to filter out non-CTV impressions, and
- Operating system in use.
How does TVision use your personal information?
We may use your information for these purposes:
- For CTV measurement purposes. Our customers deploy our pixel in digital video advertisements served on CTVs for the purpose of allowing TVision to measure and infer impression level attention data and/or co-viewing data based on TVision’s existing anonymized data.
- For scoring purposes. When data partners share log data with us, we score that data for attention and co-viewing.
- Improving our solutions. We may use the information that we collect to improve our solutions.
- Third party uses. We may partner with certain third parties to collect other information to engage in analysis, research, and reporting of usage patterns.
- General and legal uses. We may use your information if we believe it is appropriate or necessary:
- (a) to protect our rights, privacy, safety or property, and that of you and others;
- (b) to prevent or stop activity we may consider to be, or is at risk of being, illegal or unethical;
- (c) to comply with legal process and our legal obligations;
User rights
You may send us an email at privacy@tvisioninsights.com to request access to, correct or delete any personal information that we have on you.
How to contact us
If you want to exercise any of your data protection rights, please email us at privacy@tvisioninsights.com.