The TVision Signal - November 6, 2024
The TVision Signal
November 2024 Edition
Our Special Monthly Look at CTV Content & Viewer Trends
November 6, 2024
Welcome to the November 2024 edition of the TVision Signal Report. In this month's report we reveal the programs and apps that are drawing in audiences and keeping them engaged.
Catch up on all of our past reports and check out our FAQs to learn more.
Top 20 CTV Shows of the Week
Before we break down the monthly data, here are the shows that topped the TVision Power Score list between October 28 and November 3, 2024 thanks to their ability to both attract viewers and hold their attention throughout the show.
The TVision Power Score
Ranking the Top CTV Shows for 10/28- 11/3/2024
This Month
Previous Month
Rank Decrease
Rank Increase
Trending Up
Chart
Chart with 20 data points.
View as data table, Chart
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from -22 to -1.
Created with Highcharts 13.0.03544132610871391311201216221412New345New678910111213New14New151617181920Chart context menu-24-23-22-21-20-19-18-17-16-15-14-13-12-11-10-9-8-7-6-5-4-3-2-10Disney+ Agatha All Along (S1) starAppleTV Shrinking (S2) starParamount+ Lioness (S2) starNetflix The Lincoln Lawyer (S3) starHulu Only Murders in the Building (S4) starNetflix The Diplomat (S2) starParamount+ Tulsa King (S2) starAppleTV Disclaimer (S1) starNetflix This Is the Zodiac Speaking (S1) starNetflix Beauty in Black (S1) starPeacock Anatomy of Lies (S1) starPeacock Teacup (S1) starNetflix Nobody Wants This (S1) starDisney+ Wizards Beyond Waverly Place (S1) starNetflix The Manhattan Alien Abduction (S1) starNetflix Territory (S1) starPeacock Hysteria! (S1) starAmazon The Legend of Vox Machina (S3) starNetflix The Comeback: 2004 Boston Red Sox (S1) starPeacock Fight Night: The Million Dollar Heist (S1) starHighcharts.com
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Source: TVision Total View
"Agatha All Along" (Disney+) reclaimed the first spot on the Power Score for the week ending November 3, 2024. "Only Murders in the Building" (Hulu) and "Tulsa King" (Paramount+) dropped out of the top two spots after several weeks at the top of the list. The season finales of both shows aired last week.
Top 20 CTV Movies of October 2024
Want to know which movies are best engaging viewers across all apps? Here are the movies that topped the Power Score list in October 2024.
The TVision Power Score
Ranking the Top CTV Movies for October 2024
This Month
Previous Month
Rank Decrease
Rank Increase
Trending Up
Chart
Chart with 20 data points.
View as data table, Chart
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from -26 to -1.
Created with Highcharts 13.0.01151454226382244321115221263928New1New2New34New5New67New8New9New10New11New1213New1415New1617New18New19New20Chart context menu-28-27-26-25-24-23-22-21-20-19-18-17-16-15-14-13-12-11-10-9-8-7-6-5-4-3-2-10Max Salem's Lot starNetflix Woman of the Hour starAmazon Brothers 2024 starAppleTV Wolfs starNetflix The Menendez Brothers starMax Caddo Lake starDisney+ Tim Burton's The Nightmare Before Christmas starAppleTV It's The Great Pumpkin, Charlie Brown starNetflix Don't Move starMax Trap starNetflix IT'S WHAT'S INSIDE starNetflix Lonely Planet starPeacock Beetlejuice starNetflix Sweet Bobby: My Catfish Nightmare starNetflix Jailbreak: Love on the Run starMax MaXXXine starNetflix Will & Harper starNetflix The Bad Guys: Haunted Heist starNetflix Ali Wong: Single Lady starAmazon House of Spoils starHighcharts.com
End of interactive chart.
Source: TVision Total View
The Power Score for top movies in October features several Halloween-inspired favorites, including "The Nightmare Before Christmas" (Disney+) and "It's the Great Pumpkin, Charlie Brown" on AppleTV. "Salem's Lot," based on the Stephen King novel, took the top spot for Max.
The Apps On America’s TVs
The top ten apps for Household Reach remained the same as the prior month.
Top CTV Apps by Household Reach (August 2024)
Bar chart with 10 bars.
View as data table, Top CTV Apps by Household Reach (August 2024)
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 16 to 59.
Created with Highcharts 13.0.0Chart context menuTop CTV Apps by Household Reach (August 2024)59%55%37%29%24%20%19%19%19%16%0%10%20%30%40%50%60%Netflix –YouTube –Hulu –Amazon Prime Video –Max +1The Roku Channel and Other OEM Fast Apps -1Peacock –Disney+ +1Paramount+ -1Tubi –Highcharts.com
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Source: TVision Total View
Want to learn more about the TVision Signal Report? Check out our FAQs here.
Take Action with TVision Total View
Want more insight into the most engaging programs across CTV? TVision has recently introduced Total View, the industry’s most comprehensive look at person-level viewer engagement across both CTV and linear. With a unified view of the entire TV landscape, media sellers can identify premium impressions based on viewer engagement and show the true value of their media properties. Want to learn how you can gain key engagement metrics like attention and co-viewing for ad performance and viewer trends across hundreds of apps, networks, and thousands of shows? Contact us today to get started or request a demo.
Methodology & Metrics
TVision measures Viewer Presence and Attention for every second of programming and advertising on television. Every time a person walks into the room, our technology detects who the viewer is, where they are in the room, and what their eyes are looking at. We do all this without personally identifying individual users, and without transmitting any images or videos. TVision’s data is collected from an opt-in panel of 5,000 homes across the United States and weighted to represent the country. All demographic data is self-reported by the respondents. Linear and CTV ad impressions data in this report is from May 1 – May 31, 2023 or May 29 – June 4, 2023, unless otherwise indicated.
About the TVision Power Score
The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming and even uncover hidden gems distributed through smaller apps.
The TVision Power Score factors in four key metrics: the amount of time viewers pay attention to the program, the amount of program time available for the season, the program’s reach, as well as the application’s reach. This combination of metrics was chosen to enable a neutral look at the quality of programming and its unique, inherent ability to draw in viewers - regardless of the scale of the platform, or the program’s release schedule.
TVision Metrics
TVision Power Score: TVision's Power Score represents how engaged audiences are for any given program. Our formula looks at (Attentive seconds / Seconds Available) x (Program Reach per Season / Publisher Reach).
Share of Time Spent: Compares the distribution of time spent viewing the app or program relative to the selected variable.
Binge Release: Model in which multiple episodes in a season are released at the same time
Weekly Release: Model in which shows release one new episode in a season at a time over the course of several weeks
New Shows: Show has aired new episodes within the last 30 days Older Shows: Shows has not aired new episodes in the last 30 days
Original Content: Programs that are exclusive to a single platform
Syndicated Content/Streaming Library Content: Programs that airs on multiple CTV platforms or have their entire suite of content available.