The TVision Signal

March 2025 Edition

Amazon's "You're Cordially Invited" topped the TVision Movie Power Score for February 2025

Our Special Monthly Look at CTV App, Movie and Show Performance

March 8, 2025

Welcome to the March 2025 edition of the TVision Signal Report. In this month's report we reveal the programs and apps that are drawing in audiences and keeping them engaged.

Catch up on all of our past reports and check out our FAQs to learn more.

Top 20 CTV Shows of the Week

Before we break down the monthly data, here are the shows that topped the TVision Power Score list between February 24, 2025 and March 2, 2025 thanks to their ability to both attract viewers and hold their attention throughout the show.

The TVision Power Score

Ranking the Top CTV Shows for 2/24/25 - 3/2/2025

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The chart has 1 Y axis displaying values. Data ranges from -33 to -1.

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1. Paramount+ 1923 (S2) star
2. Amazon Reacher (S3) star
3. Netflix Running Point (S1) star
4. Netflix Zero Day (S1) star
5. AplpleTV Severance (S2) star
6. Hulu Devil in the Family: The Fall of Ruby Franke (S1) star
7. Netflix Paradise (S1) star
8. Amazon House of David (S1) star
9. Peacock The Traitors (S3) star
10. Hulu The Fox Hollow Murders: Playground of a Serial Killer (S1) star
11. Disney+ Win or Lose (S1) star
12. Netflix Love Is Blind (S8) star
13. AppleTV Prime Target (S1) star
14. Paramount+ Yellowjackets (S3) star
15. Paramount+ Landman (S1) star
16. AppleTV Mythic Quest (S4) star
17. Netflix Sweet Magnolias (S4) star
18. Netflix American Murder: Gabby Petito (S1) star
19. Paramount+ 1923 (S1) star
20. AppleTV Shrinking (S2) star

Source: TVision Total View

Paramount+'s "1923"(season 2) topped the TVision Shows Power Score, for the week ending March 2, 2025. It was one of four Paramount+ entries on the top twenty, including the first season of "1923."

Top 20 CTV Movies of February 2025

Want to know which movies are best engaging viewers across all apps? Here are the movies that topped the Power Score list in February 2025.

The TVision Power Score

Ranking the Top CTV Movies for February 2025

This Month

Previous Month

Rank Decrease

Rank Increase

Trending Up

Chart

Chart with 20 data points.

View as data table, Chart

The chart has 1 X axis displaying categories.

The chart has 1 Y axis displaying values. Data ranges from -30 to -1.

Created with Highcharts 13.0.0141593422104123302612111016118261New2New34New5New67New89New101112New1314New1516New17181920Chart context menu

1. Amazon You're Cordially Invited star
2. Netflix Kinda Pregnant star
3. Peacock Bridget Jones: Mad About the Boy star
4. Netflix Back in Action star
5. Netflix Aftermath star
6. Netflix La Dolce Villa star
7. Paramount+ Star Trek: Section 31 star
8. AppleTV The Gorge star
9. Peacock Conclave star
10. Max Elevation star
11. Disney+ Moana star
12. Netflix The Super Mario Bros. Movie star
13. Hulu SLY LIVES! star
14. Peacock Twisters star
15. Amazon My Fault: London star
16. Disney+ Deadpool & Wolverine star
17. Max We Live in Time star
18. Netflix EMILIA PÉREZ star
19. Netflix The Six Triple Eight star
20. Netflix The Union star

Source: TVision Total View

Amazon's "You're Cordially Invited," starring Reese Witherspoon and Will Farrell, was the top movie on the CTV Movie Power score for March 2025. It just beat out another comedy with an all star cast, "Kinda Pregnant" on Netflix.

The Apps On America’s TVs

Tubi jumped two spots to land in the fifth spot for Household Reach in February - the month when it partnered with Fox to stream the Super Bowl.

Top CTV Apps by Household Reach (February 2025)

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View as data table, Top CTV Apps by Household Reach (February 2025)

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The chart has 1 Y axis displaying values. Data ranges from 12 to 54.

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Top CTV Apps by Household Reach (February 2025)

1. Netflix – 54%
2. YouTube – 53%
3. Amazon – 45%
4. Hulu – 32%
5. Tubi +2
6. Peacock -1
7. Max -1
8. Paramount+ +1
9. The ROKU Channel and other OEM Fast Apps -1
10. Disney+ –

Source: TVision Total View

Want to learn more about the TVision Signal Report? Check out our FAQs here.

Take Action with TVision Total View

Want more insight into the most engaging programs across CTV? TVision has recently introduced Total View, the industry’s most comprehensive look at person-level viewer engagement across both CTV and linear. With a unified view of the entire TV landscape, media sellers can identify premium impressions based on viewer engagement and show the true value of their media properties. Want to learn how you can gain key engagement metrics like attention and co-viewing for ad performance and viewer trends across hundreds of apps, networks, and thousands of shows? Contact us today to get started or request a demo.

Methodology & Metrics

TVision measures Viewer Presence and Attention for every second of programming and advertising on television. Every time a person walks into the room, our technology detects who the viewer is, where they are in the room, and what their eyes are looking at. We do all this without personally identifying individual users, and without transmitting any images or videos. TVision’s data is collected from an opt-in panel of 5,000 homes across the United States and weighted to represent the country. All demographic data is self-reported by the respondents. Linear and CTV ad impressions data in this report is from May 1 – May 31, 2023 or May 29 – June 4, 2023, unless otherwise indicated.

About the TVision Power Score

The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming and even uncover hidden gems distributed through smaller apps.

The TVision Power Score factors in four key metrics: the amount of time viewers pay attention to the program, the amount of program time available for the season, the program’s reach, as well as the application’s reach. This combination of metrics was chosen to enable a neutral look at the quality of programming and its unique, inherent ability to draw in viewers - regardless of the scale of the platform, or the program’s release schedule.

TVision Metrics

TVision Power Score: TVision's Power Score represents how engaged audiences are for any given program. Our formula looks at (Attentive seconds / Seconds Available) x (Program Reach per Season / Publisher Reach).

Share of Time Spent: Compares the distribution of time spent viewing the app or program relative to the selected variable.

Binge Release: Model in which multiple episodes in a season are released at the same time

Weekly Release: Model in which shows release one new episode in a season at a time over the course of several weeks

New Shows: Show has aired new episodes within the last 30 days Older Shows: Shows has not aired new episodes in the last 30 days

Original Content: Programs that are exclusive to a single platform

Syndicated Content/Streaming Library Content: Programs that airs on multiple CTV platforms or have their entire suite of content available.