The TVision Signal - June 4, 2024
The TVision Signal
June 2024 Edition
Our Special Monthly Look at CTV Content & Viewer Trends
June 2, 2024
Welcome to the June 2024 edition of the TVision Signal Report. In addition to sharing insight into the shows that are performing best across streaming apps in our weekly TVision Power Score, once a month we take a deeper dive into the viewer and content trends shaping the future of the CTV landscape. Want to find out which programs and apps are drawing in audiences and keeping them engaged? Or how viewers split their time between streaming and linear? Keep reading to find out!
Catch up on all of our past reports and check out our FAQs to learn more.
Top 20 CTV Shows of the Week
First let's examine the shows and movies that are ranking highest according to our signature TVision Power Score. Here are the shows that topped the Power Score list between May 27 and June 2, 2024 thanks to their ability to both attract viewers and hold their attention throughout the show.
The TVision Power Score
Ranking the Top CTV Shows for 5/27- 6/2/2024
This Month
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- Netflix Dancing for the Devil: The 7M TikTok Cult (S1) star
- Hulu Under the Bridge (S1) star
- Netflix Bridgerton (S3) star
- Paramount+ Evil (S4) star
- Netflix Tires (S1) star
- AppleTV Loot (S2) star
- Amazon Fallout (S1) star
- Netflix Geek Girl (S1) star
- Peacock The Tattooist of Auschwitz (S1) star
- Amazon Outer Range (S2) star
- Paramount+ Evil (S2) star
- AppleTV Dark Matter (S1) star
- Paramount+ Evil (S3) star
- AppleTV The Big Door Prize (S2) star
- Hulu The Bear (S1) star
- AppleTV Sugar (S1) star
- Disney+ X-Men ’97 (S1) star
- Paramount+ Knuckles (S1) star
- Disney+ Bluey (S1) star
- Netflix A Man in Full (S1) star
Source: TVision Total View
"Dancing for the Devil: The 7M TikTok Cult" on Netflix took the top spot on the TVision Power Score, while season three of "Bridgerton" (Netflix) fell to the third spot. "Under the Bridge" from Hulu came in at number two. Netflix had five shows on the Power Score this week, and AppleTV had four.
Top 20 CTV Movies of May 2024
Want to know which movies are best engaging viewers across all apps? Here are the movies that topped the Power Score list in May 2024.
The TVision Power Score
Ranking the Top CTV Movies for May. 2024
This Month
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- Netflix Unfrosted star
- Amazon The Idea of You star
- Netflix The Roast of Tom Brady star
- Netflix Mother of the Bride star
- Netflix Atlas star
- Netflix Life’s short, have an affair star
- Netflix We got hacked! star
- Peacock Migration star
- Peacock The American Society of Magical Negroes star
- Amazon Road House star
- Netflix Kevin Hart: The Kennedy Center Mark Twain Prizefor American Humor star
- Peacock Shrek star
- Netflix Katt Williams: Woke Foke star
- Max The Little Things star
- Amazon The Blue Angels 2024 1 star
- Netflix Thelma the Unicorn star
- Hulu Prom Dates star
- Disney+ Moana star
- Netflix Secrets of the Neanderthals star
Source: TVision Total View
Netflix placed an impressive 11 movies on the TVision Power Score for May 2024, including seven of the top 10. Jerry Seinfeld's "Unfrosted" (Netflix) secured the top spot on the list.
Viewers Watch Both Linear and CTV
In May 2024, a quarter of households watched CTV exclusively, but more than 58% of viewers tuned into both CTV and Broadcast.
How Americans Watch TV
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(Share of TV Viewing Households May 2024)
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- Broadcast Only
- Mix of TV Viewing
- CTV Apps Only
Source: TVision Total View
The Apps On America’s TVs
The top five apps in May 2024 for Household Reach are Netflix, YouTube, Hulu, Amazon Prime, and Max. The same five apps have maintained their same spots each month of 2024.
Top CTV Apps by Household Reach (May 2024)
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View as data table, Top CTV Apps by Household Reach (May 2024)
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The chart has 1 Y axis displaying values. Data ranges from 17 to 60.
- Netflix
- YouTube
- Hulu
- Amazon Prime Video
- Max
Source: TVision Total View
The CTV Content Types Engaging Viewers
Viewers watched movies 20% of the time, in May 2024, and the rest of the time was spent watching episodic TV, and they binged 85% of the time they watched episodic programs.
Shows vs. Movies
| 80% | 20% |
| Shows | Movies |
Binged Shows vs. Weekly Release
| 85% | 15% |
| Binge Release | Weekly Release |
Original vs. Syndicated Content
| 61% | 39% |
| Original | Syndicated |
New Shows vs. Older Shows
| 21% | 79% |
| New Shows | Older Shows |
Want to learn more about the TVision Signal Report? Check out our FAQs here.
Take Action with TVision Total View
Want more insight into the most engaging programs across CTV? TVision has recently introduced Total View, the industry’s most comprehensive look at person-level viewer engagement across both CTV and linear. With a unified view of the entire TV landscape, media sellers can identify premium impressions based on viewer engagement and show the true value of their media properties. Want to learn how you can gain key engagement metrics like attention and co-viewing for ad performance and viewer trends across hundreds of apps, networks, and thousands of shows? Contact us today to get started or request a demo.
Methodology & Metrics
TVision measures Viewer Presence and Attention for every second of programming and advertising on television. Every time a person walks into the room, our technology detects who the viewer is, where they are in the room, and what their eyes are looking at. We do all this without personally identifying individual users, and without transmitting any images or videos. TVision’s data is collected from an opt-in panel of 5,000 homes across the United States and weighted to represent the country. All demographic data is self-reported by the respondents. Linear and CTV ad impressions data in this report is from May 1 – May 31, 2023 or May 29 – June 4, 2023, unless otherwise indicated.
About the TVision Power Score
The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming and even uncover hidden gems distributed through smaller apps.
TVision Metrics
- TVision Power Score: TVision's Power Score represents how engaged audiences are for any given program.
- Share of Time Spent: Compares the distribution of time spent viewing the app or program relative to the selected variable.
- Binge Release: Model in which multiple episodes in a season are released at the same time.
- Weekly Release: Model in which shows release one new episode in a season at a time over the course of several weeks.
- Original Content: Programs that are exclusive to a single platform.
- Syndicated Content/Streaming Library Content: Programs that airs on multiple CTV platforms or have their entire suite of content available.
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