The TVision Signal - July 9, 2024
Our Special Monthly Look at CTV Content & Viewer Trends
July 9, 2024
Welcome to the July 2024 edition of the TVision Signal Report. In addition to sharing insight into the shows that are performing best across streaming apps in our weekly TVision Power Score, once a month we take a deeper dive into the viewer and content trends shaping the future of the CTV landscape. Want to find out which programs and apps are drawing in audiences and keeping them engaged? Or how viewers split their time between streaming and linear? Keep reading to find out!
Top 20 CTV Shows of the Week
Before we break down the monthly data, here are the shows that topped the TVision Power Score list between July 1 and July 8, 2024 thanks to their ability to both attract viewers and hold their attention throughout the show.
The TVision Power Score
Ranking the Top CTV Shows for 7/1- 7/8/2024
| Rank | Show Title | Platform |
|---|---|---|
| 1 | Netflix Worst Roommate Ever (S2) | Netflix |
| 2 | The Bear (S2) | Hulu |
| 3 | The Acolyte (S1) | Disney+ |
| 4 | The Boys (S4) | Amazon |
| 5 | Supacell (S1) | Netflix |
| 6 | Land of Women (S1) | AppleTV |
| 7 | The Bear (S1) | Hulu |
| 8 | The Mole (S2) | Netflix |
| 9 | The Man with 1000 Kids (S1) | Netflix |
| 10 | Owning Manhattan (S1) | Netflix |
| 11 | Presumed Innocent (S1) | AppleTV |
| 12 | Evil (S4) | Paramount+ |
| 13 | Mayor Of Kingstown (S3) | Paramount+ |
| 14 | Perfect Wife: The Mysterious Disappearance of Sherri Papini (S1) | Hulu |
| 15 | AMERICA'S SWEETHEARTS: Dallas Cowboys Cheerleaders (S1) | Netflix |
| 16 | That '90s Show (S2) | Netflix |
| 17 | Bridgerton (S3) | Netflix |
| 18 | SPRINT (S1) | Hulu |
| 19 | Queenie (S1) | Max |
| 20 | House of the Dragon (S1) | Max |
An impressive nine Netflix shows made the Top 20 on the TVision Power Score for the holiday week of July 1-8, 2024. Season 2 of "Worst Roommate Ever" secured the top spot on the list for Netflix.
Top 20 CTV Movies of June 2024
Want to know which movies are best engaging viewers across all apps? Here are the movies that topped the Power Score list in June 2024.
The TVision Power Score
Ranking the Top CTV Movies for June 2024
| Rank | Movie Title | Platform |
|---|---|---|
| 1 | Hit Man | Netflix |
| 2 | BRATS | Hulu |
| 3 | Atlas | Netflix |
| 4 | Mother of the Bride | Netflix |
| 5 | Jim Henson Idea Man | Disney+ |
| 6 | I Am: Celine Dion | Amazon |
| 7 | The Blue Angels 2024 | Amazon |
| 8 | Unfrosted | Netflix |
| 9 | How to Rob a Bank | Peacock |
| 10 | Migration | Netflix |
| 11 | Under Paris | Netflix |
| 12 | Ultraman: Rising | Netflix |
| 13 | Colors of Evil: Red | Amazon |
| 14 | The Idea of You | Netflix |
| 15 | The Super Mario Bros. Movie | Disney+ |
| 16 | Moana | Amazon |
| 17 | Road House | Netflix |
| 18 | Trigger Warning | Peacock |
| 19 | Minions: The Rise of Gru | Max |
| 20 | MoviePass, MovieCrash | Netflix |
Just like on this week's CTV Show Power Score, Netflix also dominated the CTV Movie Power Score for June 2024, including the top movie, "Hit Man." Amazon had four movies make the list.
Viewers Watch Both Linear and CTV
Viewers have been fairly consistent over the past year, with most households watching both broadcast and CTV, although there are more CTV-only viewers than Broadcast-only viewers.
How Americans Watch TV
| Viewing Type | Share of TV Viewing Households (June 2024) |
|---|---|
| Broadcast Only | 26% |
| Mix of TV Viewing | 57% |
| CTV Apps Only | 17% |
In this section we examine household reach for Streaming, Cable and Broadcast. Most households continue to leverage all three.
Platform Reach Within Streaming-Enabled Households
| Platform | Reach (%) |
|---|---|
| Cable | 70% |
| Streaming | 89% |
| Broadcast | 58% |
The Apps On America’s TVs
The top five apps in June 2024 for Household Reach are Netflix, YouTube, Hulu, Amazon Prime, and Max. The same five apps have maintained their same spots each month of 2024.
Top CTV Apps by Household Reach (June 2024)
| Application | Reach (%) |
|---|---|
| Netflix | 59% |
| YouTube | 55% |
| Hulu | 36% |
| Amazon Prime Video | 29% |
| Max | 22% |
| The Roku Channel and Other OEM Fast Apps | 22% |
| Disney+ | 19% |
| Paramount+ | 18% |
| Peacock | 17% |
| Tubi | 17% |
The CTV Content Types Engaging Viewers
Viewers spent more time watching episodic shows on CTV in June than they did in May (83% compared to 80% of the time).
Shows vs. Movies
| Type | Share |
|---|---|
| Shows | 83% |
| Movies | 17% |
Binged Shows vs. Weekly Release
| Type | Share |
|---|---|
| Binge Release | 86% |
| Weekly Release | 14% |
Original vs. Syndicated Content
| Type | Share |
|---|---|
| Original | 58% |
| Syndicated | 42% |
New Shows vs. Older Shows
| Type | Share |
|---|---|
| New Shows | 14% |
| Older Shows | 87% |
Want to learn more about the TVision Signal Report? Check out our FAQs here.
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Methodology & Metrics
TVision measures Viewer Presence and Attention for every second of programming and advertising on television. Every time a person walks into the room, our technology detects who the viewer is, where they are in the room, and what their eyes are looking at. We do all this without personally identifying individual users, and without transmitting any images or videos. TVision’s data is collected from an opt-in panel of 5,000 homes across the United States and weighted to represent the country. All demographic data is self-reported by the respondents. Linear and CTV ad impressions data in this report is from May 1 – May 31, 2023 or May 29 – June 4, 2023, unless otherwise indicated.
About the TVision Power Score
The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming and even uncover hidden gems distributed through smaller apps.
The TVision Power Score factors in four key metrics: the amount of time viewers pay attention to the program, the amount of program time available for the season, the program’s reach, as well as the application’s reach. This combination of metrics was chosen to enable a neutral look at the quality of programming and its unique, inherent ability to draw in viewers - regardless of the scale of the platform, or the program’s release schedule.
TVision Metrics
TVision Power Score: TVision's Power Score represents how engaged audiences are for any given program. Our formula looks at (Attentive seconds / Seconds Available) x (Program Reach per Season / Publisher Reach).
Share of Time Spent: Compares the distribution of time spent viewing the app or program relative to the selected variable.
Binge Release: Model in which multiple episodes in a season are released at the same time
Weekly Release: Model in which shows release one new episode in a season at a time over the course of several weeks
New Shows: Show has aired new episodes within the last 30 days Older Shows: Shows has not aired new episodes in the last 30 days
Original Content: Programs that are exclusive to a single platform
Syndicated Content/Streaming Library Content: Programs that airs on multiple CTV platforms or have their entire suite of content available.