The TVision Signal - December 3, 2024
The TVision Signal
December 2024 Edition
Peacock's "Twisters" topped the TVision Movie Power Score for November
Our Special Monthly Look at CTV App, Movie and Show Performance
December 3, 2024
Welcome to the December 2024 edition of the TVision Signal Report. In this month's report we reveal the programs and apps that are drawing in audiences and keeping them engaged.
Catch up on all of our past reports and check out our FAQs to learn more.
Top 20 CTV Shows of the Week
Before we break down the monthly data, here are the shows that topped the TVision Power Score list between November 25 and December 1, 2024 thanks to their ability to both attract viewers and hold their attention throughout the show.
The TVision Power Score
Ranking the Top CTV Shows for 11/25- 12/1/2024
This Month
Previous Month
Rank Decrease
Rank Increase
Trending Up
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| Rank | Show | Platform |
|---|---|---|
| 1 | Paramount+'s "Landman" | Paramount+ |
| 2 | Netflix's "A Man on the Inside" | Netflix |
| 3 | Netflix's "Cold Case: Who Killed JonBenét Ramsey" | Netflix |
| 4 | Paramount+'s "Lioness" | Paramount+ |
| 5 | AppleTV's "Shrinking" | AppleTV |
| 6 | Peacock's "The Day of the Jackal" | Peacock |
| 7 | AppleTV's "Based On A True Story" | AppleTV |
| 8 | Paramount+'s "Silo" | Paramount+ |
| 9 | Netflix's "Tulsa King" | Netflix |
| 10 | AppleTV's "Cobra Kai" | AppleTV |
| 11 | Netflix's "Bad Sisters" | Netflix |
| 12 | Netflix's "The Diplomat" | Netflix |
| 13 | Netflix's "The Lincoln Lawyer" | Netflix |
| 14 | Amazon's "Cruel Intentions" | Amazon |
| 15 | Hulu's "Only Murders in the Building" | Hulu |
| 16 | Paramount+'s "Special Ops: Lioness" | Paramount+ |
| 17 | Peacock's "A.P. Bio" | Peacock |
| 18 | AppleTV's "Disclaimer" | AppleTV |
| 19 | Disney+'s "Bluey" | Disney+ |
| 20 | Max's "Friends" | Max |
Source: TVision Total View
Top 20 CTV Movies of November 2024
Want to know which movies are best engaging viewers across all apps? Here are the movies that topped the Power Score list in November 2024.
The TVision Power Score
Ranking the Top CTV Movies for November 2024
This Month
Previous Month
Rank Decrease
Rank Increase
Trending Up
Chart
Chart with 20 data points.
View as data table, Chart
| Rank | Movie | Platform |
|---|---|---|
| 1 | Peacock's "Twisters" | Peacock |
| 2 | Netflix's "Martha" | Netflix |
| 3 | Netflix's "Hot Frosty" | Netflix |
| 4 | Netflix's "Time Cut" | Netflix |
| 5 | Netflix's "Meet Me Next Christmas" | Netflix |
| 6 | Amazon's "My Old Ass" | Amazon |
| 7 | Netflix's "Our Little Secret" | Netflix |
| 8 | Max's "Trap" | Max |
| 9 | Netflix's "Don't Move" | Netflix |
| 10 | AppleTV's "Charlie Brown Thanksgiving" | AppleTV |
| 11 | Paramount+'s "Infinite" | Paramount+ |
| 12 | Netflix's "Woman of the Hour" | Netflix |
| 13 | Disney+'s "Moana" | Disney+ |
| 14 | Amazon's "Brothers 2024" | Amazon |
| 15 | AppleTV's "The Merry Gentlemen" | AppleTV |
| 16 | Disney+'s "Wolfs" | Disney+ |
| 17 | Netflix's "Tim Burton's The Nightmare Before Christmas" | Netflix |
| 18 | Hulu's "Return of the King: The Fall and Rise of Elvis Presley" | Hulu |
| 19 | Amazon's "Spellbound" | Amazon |
| 20 | Netflix's "Megan Thee Stallion: In Her Words" | Netflix |
Source: TVision Total View
The Apps On America’s TVs
The top ten apps for Household Reach remained the same as the prior month.
Top CTV Apps by Household Reach (November 2024)
| Rank | App | Household Reach |
|---|---|---|
| 1 | Netflix | 60% |
| 2 | YouTube | 57% |
| 3 | Hulu | 36% |
| 4 | Amazon Prime Video | 31% |
| 5 | Max | 24% |
| 6 | The Roku Channel and Other OEM Fast Apps | 22% |
| 7 | Peacock | 21% |
| 8 | Paramount+ | 21% |
| 9 | Disney+ | 19% |
| 10 | Tubi | 17% |
Want to learn more about the TVision Signal Report?
Check out our FAQs here.
Take Action with TVision Total View
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Methodology & Metrics
TVision measures Viewer Presence and Attention for every second of programming and advertising on television. Every time a person walks into the room, our technology detects who the viewer is, where they are in the room, and what their eyes are looking at. We do all this without personally identifying individual users, and without transmitting any images or videos. TVision’s data is collected from an opt-in panel of 5,000 homes across the United States and weighted to represent the country. All demographic data is self-reported by the respondents. Linear and CTV ad impressions data in this report is from May 1 – May 31, 2023 or May 29 – June 4, 2023, unless otherwise indicated.
About the TVision Power Score
The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming.
The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app.
This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming and even uncover hidden gems distributed through smaller apps.
The TVision Power Score factors in four key metrics: the amount of time viewers pay attention to the program, the amount of program time available for the season, the program’s reach, as well as the application’s reach.
This combination of metrics was chosen to enable a neutral look at the quality of programming and its unique, inherent ability to draw in viewers - regardless of the scale of the platform, or the program’s release schedule.
TVision Metrics
- TVision Power Score: TVision's Power Score represents how engaged audiences are for any given program. Our formula looks at (Attentive seconds / Seconds Available) x (Program Reach per Season / Publisher Reach).
- Share of Time Spent: Compares the distribution of time spent viewing the app or program relative to the selected variable.
- Binge Release: Model in which multiple episodes in a season are released at the same time.
- Weekly Release: Model in which shows release one new episode in a season at a time over the course of several weeks.
- New Shows: Show has aired new episodes within the last 30 days.
- Older Shows: Shows has not aired new episodes in the last 30 days.
- Original Content: Programs that are exclusive to a single platform.
- Syndicated Content/Streaming Library Content: Programs that airs on multiple CTV platforms or have their entire suite of content available.
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