## Our Special Monthly Look at CTV Content & Viewer Trends **August 5, 2024** Welcome to the August 2024 edition of the TVision Signal Report.  In addition to sharing insight into the shows that are performing best across streaming apps in our [weekly TVision Power Score](/content/signal/index.html), once a month we take a deeper dive into the viewer and content trends shaping the future of the CTV landscape. Want to find out which programs and apps are drawing in audiences and keeping them engaged? Or how viewers split their time between streaming and linear? Keep reading to find out! [Catch up on all of our past reports](/content/signal/index.html) and check out our [FAQs](/content/powerscore/faqs/index.html) to learn more. ## Top 20 CTV Shows of the Week Before we break down the monthly data, here are the shows that topped the TVision Power Score list between July 29 and August 4, 2024 thanks to their ability to both attract viewers and hold their attention throughout the show. ### The TVision Power Score Ranking the Top CTV Shows for 7/29- 8/4/2024 | Rank | Show | | --- | --- | | 1 | _Presumed Innocent_ (AppleTV) | | 2 | _The Bear_ (Hulu) | | 3 | _Dirty Pop: The Boy Band Scam_ (Netflix) | | 4 | _Those About to Die_ (Peacock) | | 5 | _Mayor Of Kingstown_ (Paramount+) | | 6 | _Evil_ (Paramount+) | | 7 | _Lady in the Lake_ (AppleTV) | | 8 | _A Good Girl's Guide to Murder_ (Netflix) | | 9 | _Cobra Kai_ (Netflix) | | 10 | _The Decameron_ (AppleTV) | | 11 | _Sunny_ (Amazon) | | 12 | _The Boys_ (AppleTV) | | 13 | _Land of Women_ (Amazon) | | 14 | _Fallout_ (Netflix) | | 15 | _Unsolved Mysteries_ (Netflix) | | 16 | _Simone Biles Rising_ (AppleTV) | | 17 | _Dark Matter_ (Amazon) | | 18 | _Troppo_ (Amazon) | | 19 | _Sausage Party: Foodtopia_ (Amazon) | | 20 | _Freevee TROPPO_ (Highcharts.com) | ## Top 20 CTV Movies of July 2024 Want to know which movies are best engaging viewers across all apps? Here are the movies that topped the Power Score list in July 2024. ### The TVision Power Score Ranking the Top CTV Movies for July 2024 | Rank | Movie | | --- | --- | | 1 | _Beverly Hills Cop: Axel F_ (Netflix) | | 2 | _Tyler Perry's Divorce in the Black_ (Amazon) | | 3 | _My Spy: The Eternal City_ (Netflix) | | 4 | _Find Me Falling_ (Netflix) | | 5 | _Hillbilly Elegy_ (Amazon) | | 6 | _Space Cadet_ (Disney+) | | 7 | _Descendants: The Rise of Red_ (Amazon) | | 8 | _I Am: Celine Dion_ (Paramount+) | | 9 | _PAW Patrol: The Movie_ (Peacock) | | 10 | _Minions: The Rise of Gru_ (Netflix) | | 11 | _Trigger Warning_ (Disney+) | | 12 | _Moana_ (Netflix) | | 13 | _Hannah Berner: We Ride at Dawn_ (Netflix) | | 14 | _Hit Man_ (Hulu) | | 15 | _BRATS_ (Amazon) | | 16 | _My Spy_ (Netflix) | | 17 | _Mother of the Bride_ (Netflix) | | 18 | _Vanished into the Night_ (Amazon) | | 19 | _Road House_ (Max) | | 20 | _The Little Things_ (Highcharts.com) | ## Most Viewers Watch Both CTV and Linear Each Month Viewers have been fairly consistent over the past year, with most households watching both broadcast and CTV, although there are more CTV-only viewers than Broadcast-only viewers. ### How Americans Watch TV In this section we examine household reach for Streaming, Cable and Broadcast.  Most households continue to leverage all three. In fact, the percentage of viewing households remains unchanged across all three categories. ### Platform Reach Within Streaming-Enabled Households Note, Platform Reach indicates TV services households have viewed at least once within the specified time period. ## The Apps On America’s TVs There was movement within the top five apps for Household Reach for the first time in 2024, with OEM Fast Apps (which includes The Roku Channel) taking the fifth spot on the list. The top four remain unchanged - Netflix, YouTube, Hulu and Amazon Prime. ## Top CTV Apps by Household Reach (July 2024) ## The CTV Content Types Engaging Viewers Here we take a look at the type of content viewers watched in July 2024. Viewers consistently tune in for more episodic content than movies, and July 2024 was no different. 83% of the time, viewers tuned into shows instead of movies. ### Shows vs. Movies | | | | --- | --- | | 83% | 17% | | Shows | Movies | ### Binged Shows vs. Weekly Release | | | | --- | --- | | 87% | 13% | | Binge Release | Weekly Release | ### Original vs. Syndicated Content | | | | --- | --- | | 59% | 41% | | Original | Syndicated | ### New Shows vs. Older Shows | | | | --- | --- | | 15% | 85% | | New Shows | Older Shows | ### Want to learn more about the TVision Signal Report? Check out our FAQs [here](/content/powerscore/faqs/index.html). ## Take Action with TVision Total View Want more insight into the most engaging programs across CTV? TVision has recently introduced [Total View](/content/total-view/index.html), the industry’s most comprehensive look at person-level viewer engagement across both CTV and linear. With a unified view of the entire TV landscape, media sellers can identify premium impressions based on viewer engagement and show the true value of their media properties. Want to learn how you can gain key engagement metrics like attention and co-viewing for ad performance and viewer trends across hundreds of apps, networks, and thousands of shows? [Contact us today](/content/contact-us/index.html) to get started or request a demo. ## Methodology & Metrics TVision measures Viewer Presence and Attention for every second of programming and advertising on television. Every time a person walks into the room, our technology detects who the viewer is, where they are in the room, and what their eyes are looking at. We do all this without personally identifying individual users, and without transmitting any images or videos. TVision’s data is collected from an opt-in panel of 5,000 homes across the United States and weighted to represent the country. All demographic data is self-reported by the respondents. Linear and CTV ad impressions data in this report is from May 1 – May 31, 2023 or May 29 – June 4, 2023, unless otherwise indicated. ### About the TVision Power Score The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming and even uncover hidden gems distributed through smaller apps. ### TVision Metrics - **TVision Power Score**: TVision's Power Score represents how engaged audiences are for any given program. Our formula looks at (Attentive seconds / Seconds Available) x (Program Reach per Season / Publisher Reach). - **Share of Time Spent**: Compares the distribution of time spent viewing the app or program relative to the selected variable. - **Binge Release**: Model in which multiple episodes in a season are released at the same time - **Weekly Release**: Model in which shows release one new episode in a season at a time over the course of several weeks - **New Shows**: Show has aired new episodes within the last 30 days - **Older Shows**: Shows that have not aired new episodes in the last 30 days - **Original Content**: Programs that are exclusive to a single platform - **Syndicated Content/Streaming Library Content**: Programs that air on multiple CTV platforms or have their entire suite of content available. **Get the TVision Signal Delivered to You** Subscribe to the weekly TVision Signal report, so you’re the first to know which programs are topping the TVision Power Score rankings and other must-know CTV insights.