June 2021: The Most Engaging CTV Shows
June 2021: The Most Engaging CTV Shows
Across the CTV landscape newly released content and old favorites captured viewer engagement. "That Damn Michael Che" on HBO Max scored the top spot for co-viewing and also made our attention and binge lists as the sketch comedy was a hit with fans. Keep reading below to see the top five CTV shows ranked by Co-viewing, Attention and Binge Rate here, and click the links below to see the full top ten lists.
If you're interested in how CTV compares to broadcast & cable programming, check out our monthly blog here.
TVision uses cutting-edge technology to uncover second-by-second, person-level CTV engagement data. Brands can improve the impact of every ad by optimizing media placements and creative for attention and engagement. To learn more about our data and how to best leverage our CTV insights, contact us.
Top CTV Programs, by Co-Viewing Rate
Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.
Shows from across the CTV landscape make up the Top 5 for co-viewing with comedy from Michael Che leading the way for HBO Max.
[See the full list](/content/june-top-ctv-coviewing/index.html)
That Damn Michael Che (S1)
| Application: | |
| Co-Viewing Rate: | 77% |
The Mighty Ducks: Game Changers (S1)
| Application: | |
| Co-Viewing Rate: | 74% |
Trying (S2)
| Application: | |
| Co-Viewing Rate: | 73% |
The Underground Railroad (S1)
| Application: | |
| Co-Viewing Rate: | 71% |
Debris (S1)
| Application: | |
| Co-Viewing Rate: | 71% |
Top CTV Programs, by Attention Index
Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. These were the top Streaming shows for Attention this month.
"Love Death + Robots" regularly scores well on our Attention Index, and leads the list this month.
[See the full list](/content/top-ctv-programs-attention-index-june/index.html)
Love, Death & Robots (S2)
| Application: | |
| Attention Index: | 156.7 |
Halston (S1)
| Application: | |
| Attention Index: | 152.9 |
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1971: The Year That Music Changed Everything (S1)
| Application: | |
| Attention Index: | 152.2 |
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Special (S2)
| Application: | |
| Attention Index: | 151.9 |
That Damn Michael Che (S1)
| Application: | |
| Attention Index: | 149 |
Top CTV Programs, by Binge Rate
Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.
Our Binge Rate list is dominated by shows that were newly released in May or June, showing how new, fresh content drives viewer engagement with apps.
[See the full list](/content/top-ott-programs-binge-june/index.html)
Record of Ragnarok (S1)
| Application: | |
| Binge Rate: | 56% |
Workin' Moms (S5)
| Application: | |
| Binge Rate: | 55% |
Workin' Moms (S4)
| Application: | |
| Binge Rate: | 54% |
Shrills (S3)
| Application: | |
| Binge Rate: | 51% |
The Upshaws (S1)
| Application: | |
| Binge Rate: | 51% |