Viant Acquires TVision

Viant Announces Agreement to Acquire TVision

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision. With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.

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The Latest TVision News

Press Releases

• TVRev and TVision: What We Watch When We Watch YouTube On TV
  Is YouTube social or is it TV? In the end what matters to advertisers is how viewers engage with YouTube content. TVision's Yan Liu and Alan Wolk of TVRev review data from a recent study published by ...

• TVision's New TV Attention and Creative Impact Report
  Attention Data Reveals the Impact of Ad Length, Frequency, Context, and Pod Position on Creative Performance Across Linear and CTV

• TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology
  The acquisition combines TVision's proprietary attention measurement with Viant's AI-powered programmatic platform, creating the first system where verified viewer attention directly powers real-time ...

• TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement
  Premium CTV Apps Deliver Higher Attention than YouTube; 3 Apps Surpass 50% Household Reach

• VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data
  Leveraging TVision’s panel and applying its data to VideoAmp’s vast household footprint, VideoAmp projects scaled, precise viewership insights.

• TVision Delivers the Most Accurate Live Sports Measurement across CTV and Linear

• New Report: TVision's State of Streaming August 2025

• TVision’s Statement on the IAB/MRC “Attention Taskforce” Draft Attention Measurement Guidelines
  The IAB/MRC Attention Measurement Guidelines are validation of the momentum and value of attention measurement in the market. The joint efforts of the MRC, the IAB, and its member committee (of which ...

• Xumo Play Outpaced Benchmark Norms for Viewer Attention to Streaming Apps According to New Research from TVision
  Xumo Play Users Are 20% More Attentive During Ads Compared to the Industry Average

• Kargo CTV Ads Capture & Hold Viewer Attention According to TVision Data
  TVision and Kargo will present on custom CTV ad measurement innovations at ARF Attention, June 5, 2025 in New York City.

In The News

• TVision Study: What We Watch When We Watch YouTube On TV

• Ted Lasso Again Takes Top Spot in TVision Power Score

• Ted Lasso Takes Top Spot in TVision Power Score

• Among Streamers, Netflix and YouTube Lead for HHR, According to TVision

• Can Attention Metrics Impact Outcomes?

• The Forever Fan

• Ad Supported Video Platforms Rise 55% in Time Spent

• YouTube Is the First App CTV Users Choose When They Fire Up Their Smart TVs ... By a Lot, Study Finds

• Ten Measurement Milestones that Reshaped the Industry

• Why Does CTV Advertising Feel Like a Guessing Game?

• Why Nielsen Rival iSpot is Investing Millions in TVision Alternative Panel

• Political Ads Score Higher Viewability and Attention: TVision

• The Most Effective Ads of the Summer

• How to Use Attention Metrics

• Why The TV Industry Says Panels are In Again

• Scripps Networks to Use TVision Attention Data During Upfronts

• Will 'Attention' Metrics Bring 'Impressions' Reform?

• Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision

• ANA Readies Pilot of Nielsen TV Panel Alternatives that Will Likely Include Kantar

• TV’s Viewability Problem: One In Three TV Ads Play To Empty Rooms

• It’s Super Bowl Sunday—Do You Know Where Their Eyeballs Are?

• The 21 Hottest AdTech Companies of 2021

• Future of TV Briefing: How the TV ad measurement landscape has changed since summer