Viant Acquires TVision
Viant Announces Agreement to Acquire TVision
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision. With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.
Our Leadership
Yan Liu
CEO & Co-Founder
Yan is the CEO and Co-founder of TVision, the only company which measures individual viewer attention to both TV content and ads. TVision helps brands, their agencies, TV networks, and OTT platforms better understand how people really watch TV so they can make more effective media decisions. Yan founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China, and also worked at McKinsey in Tokyo. He has an MBA from the Massachusetts Institute of Technology (MIT), and a Bachelor of Industrial Engineering from the Tokyo Institute of Technology. Yan grew up in both Japan and China and currently resides with his family in New York.
Inderbir Sidhu
Chief Technology Officer
Most recently Inderbir was the CTO at Altman Vilandrie & Company where he led the Marketing Analytics product line, taking the products from proof of concept stage to successful commercial deployment at large enterprises. Prior to that, he was a Software Architect and Engineering Manager at Brightcove.
Inderbir has published in leading IEEE journals on the topics of Natural Language Processing and Genetic Algorithms. Inderbir holds a B.S. in Computer Science from York University in Toronto.
Tristan Webster
Chief Product Officer
Tristan Webster leads TVision’s Product as well as Data & Analytics teams. Tristan's teams are responsible for connecting TVision's next generation data and measurement technologies with the continuously evolving needs of the TV advertising ecosystem. Prior to joining TVision, Tristan spent 10 years as a management consultant at A.T. Kearney. Tristan has an MBA from Harvard Business School, where he graduated as a Baker Scholar, and he studied Business at the University of Melbourne. He lives in Philadelphia with his wife and two sons, where after work you’ll find him throwing another shrimp on the barbie, in true Aussie fashion.
Our Values
PASSION
We sincerely care about the work we do. We’re driven, tenacious, and excited to celebrate the wins of the TVision team.
IMPACT
We want to accomplish something great. We measure success in terms of business results - not tenure, seniority, or hours worked.
AGILITY
We don’t shy away from change. We know that innovation requires learning from mistakes, adapting quickly, and taking bold actions.
OWNERSHIP
We are all owners and committed to our success. We step in and solve issues because the company’s challenge is our challenge.
HONESTY
We know where we stand. We’re not afraid to fail, figure things out, or accept a helping hand - these are opportunities for growth.