# The Impact of Attention on Brand Lift

#### Download the Report

**It's Official: Ads Work Best When People Pay Attention**

It's always been intuitive—now the data is in.

**For every increase in % Attention, there is a clear lift in people who think of your brand when they think of your industry.**

TVision partnered with Upwave, the leading analytics platform for top-of-funnel brand advertising, to quantify the correlation between TV campaigns’ eyes-on-screen Attention and its real-world impact on key brand metrics.

**Download the report to see the full results. You can also [register for our webinar](https://upwave.zoom.us/webinar/register/WN_xTtVKYJVT7W-wNesaCqPsg?utm_campaign=Upwave%20Case%20Study&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9xX5qJRdZWMrIBhSZ0pMVDRhAlc5J3IL6-P93cbbBBDP_YHXHYpO93R4pL928aWzkHz5gL) on August 17 at 1 pm ET to gain deeper insights.**

TVision is the leader in TV engagement metrics— providing second-by-second, person-level data about how people really watch ads and programming on both linear and streaming TV.