TVision State of CTV Advertising Report - February 2023

The State of CTV Advertising Report - 2H 2022

Download the Report

2022 was a tipping point for CTV

The industry has officially embraced ad-supported subscription models as traditional SVODs like Netflix and Disney+ began to roll out ad-friendly tiers. Rapid changes like these are creating many new opportunities for media buyers and sellers alike, but also many important questions as they strive to keep up.

In our latest deep dive into the CTV landscape, TVision is pleased to offer transparent insight into these questions and more:

How can I easily compare my CTV performance?
How many people are co-viewing CTV ads?
Where are the most valuable impressions?
How does programming impact share and engagement?
Which apps are extending reach vs. delivering duplicated audiences?

Interested in a closer look at some of the insights from the report? TVision is hosting a webinar on Thursday, March 9th at 1:00 PM EST to share an exclusive look at some at some of the key trends from the State of CTV Report.